{"name":"Email marketing platforms compared: prices and features","description":"Monthly prices at 10k, 50k and 100k contacts and 15 features of NetSendo and other email marketing tools (SaaS and self-hosted), each value with its source URL.","version":"1.0.0","checked":"2026-11-08","publisher":{"name":"NETSENDO PSA","url":"https://netsendo.com"},"license":{"name":"CC BY 4.0","url":"https://creativecommons.org/licenses/by/4.0/"},"urls":{"page":"https://netsendo.com/en/compare","data":"https://netsendo.com/en/compare/data","json":"https://netsendo.com/compare.json","markdown":"https://netsendo.com/compare.md","api":"https://netsendo.com/api/v1/comparison"},"methodology":{"compared_plan":"For each tool, the cheapest plan whose marketing automation has no cap on the number of steps and supports branching. Cheaper plans that cap automations at a few steps or one workflow are named in the price notes.","prices":"USD per month, excluding tax, without promotions, read on the vendor's own pricing page on the date in \"checked\". Where a vendor publishes only yearly-billed prices, billing is \"yearly\" and the monthly equivalent is shown.","list_sizes":"Prices at 10,000, 50,000 and 100,000 contacts (or subscribers or profiles, as the vendor counts them).","sending":"SaaS prices include email sending. NetSendo's do not: you connect your own provider. To compare like for like, NetSendo is priced with 4 campaigns a month to the whole list through Amazon SES at $0.10 per 1,000 emails (https://aws.amazon.com/ses/pricing/). Self-hosted tools also need a server, which is not included.","features":"Each feature is marked \"yes\" only when it is in the compared plan; other values: yes = included in the compared plan; higher_plan = only on a more expensive plan; addon = paid add-on; partial = limited version; no = not offered (not in the vendor's plan comparison or documentation); unknown = not verified. Every value links to the page it was read on.","disclosure":"This comparison is published by NETSENDO PSA, which makes NetSendo, one of the compared products.","corrections":"Found an error? Write to contact@netsendo.com with a link to the vendor page; we fix verified errors."},"list_sizes":[10000,50000,100000],"feature_groups":[{"id":"channels","features":["automation","sms","whatsapp","transactional_email"]},{"id":"sales","features":["crm_pipeline","webinars","ecommerce"]},{"id":"growth","features":["landing_pages","forms","ab_testing"]},{"id":"ai","features":["ai_assistant","mcp_server"]},{"id":"tech","features":["api","webhooks","self_hosting"]}],"features":{"automation":"Multi-step marketing automation","sms":"SMS marketing","whatsapp":"WhatsApp messages","transactional_email":"Transactional email","crm_pipeline":"CRM with a sales pipeline (deals)","webinars":"Webinars hosted in the product","ecommerce":"Shop integrations (Shopify, WooCommerce)","landing_pages":"Landing pages","forms":"Sign-up forms and pop-ups","ab_testing":"A/B testing","ai_assistant":"Generative AI for content and campaigns","mcp_server":"Official MCP server for AI assistants","api":"Public REST API","webhooks":"Webhooks","self_hosting":"Can run on your own server"},"statuses":{"yes":"included in the compared plan","higher_plan":"only on a more expensive plan","addon":"paid add-on","partial":"limited version","no":"not offered (not in the vendor's plan comparison or documentation)","unknown":"not verified"},"changelog":[{"version":"1.0.0","date":"2026-11-08","change":"First version: NetSendo and 11 other tools."}],"vendors":[{"id":"netsendo","name":"NetSendo","kind":"both","website":"https://netsendo.com","licence":"Proprietary, source-available (NetSendo EULA); not open source","pricing_model":"Flat price, not per contact: unlimited contacts, lists and sends on every plan. Sending is paid to the email provider you connect.","pricing_model_kind":"flat_licence","free_plan":{"exists":true,"limits":"SILVER: free self-hosted licence with unlimited contacts; you pay for the server and sending","source":"https://netsendo.com/en/pricing"},"comparable_plan":{"name":"NetSendo Cloud SILVER","reason":"cheapest managed plan; automations, SMS, CRM and live webinars are in every plan","source":"https://netsendo.com/en/pricing"},"prices":{"10000":{"usd":43,"billing":"monthly","note":"$39/month Cloud SILVER + about $4 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"50000":{"usd":59,"billing":"monthly","note":"$39/month Cloud SILVER + about $20 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"100000":{"usd":79,"billing":"monthly","note":"$39/month Cloud SILVER + about $40 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"}},"other_plans":[{"name":"NetSendo Cloud GOLD","prices":{"10000":{"usd":140,"billing":"monthly","note":"$136/month Cloud GOLD + about $4 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"50000":{"usd":156,"billing":"monthly","note":"$136/month Cloud GOLD + about $20 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"100000":{"usd":176,"billing":"monthly","note":"$136/month Cloud GOLD + about $40 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"}}},{"name":"Self-hosted SILVER (server not included)","prices":{"10000":{"usd":4,"billing":"monthly","note":"free licence + about $4 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"50000":{"usd":20,"billing":"monthly","note":"free licence + about $20 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"100000":{"usd":40,"billing":"monthly","note":"free licence + about $40 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"}}},{"name":"Self-hosted GOLD (server not included)","prices":{"10000":{"usd":101,"billing":"monthly","note":"$97/month GOLD licence + about $4 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"50000":{"usd":117,"billing":"monthly","note":"$97/month GOLD licence + about $20 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"},"100000":{"usd":137,"billing":"monthly","note":"$97/month GOLD licence + about $40 for 4 sends to the whole list through Amazon SES","source":"https://netsendo.com/en/pricing","source_quality":"primary"}}}],"price_notes":"No price tiers by list size and no send caps in NetSendo. SMS is paid to your SMS gateway. Yearly billing costs 10 months.","price_notes_source":"https://netsendo.com/en/pricing","users_included":{"value":"SILVER: owner + 1 team member; GOLD: unlimited team members","source":"https://netsendo.com/en/pricing"},"data_location":{"eu_hosting_option":true,"note":"NetSendo Cloud runs in Falkenstein, Germany; self-hosted runs wherever you install it","source":"https://netsendo.com/en/pricing"},"features":{"automation":{"status":"yes","note":"automations and sales funnels on every plan","source":"https://netsendo.com/en/pricing"},"sms":{"status":"yes","note":"built in, sent through your gateway (Twilio, Vonage, MessageBird, Plivo, SMSAPI)","source":"https://netsendo.com/en/pricing"},"whatsapp":{"status":"no","note":"not in the feature list","source":"https://netsendo.com/en/pricing"},"transactional_email":{"status":"yes","note":"POST /api/v1/email/send and /email/batch","source":"https://netsendo.com/en/docs/api"},"crm_pipeline":{"status":"yes","note":"contacts, companies, deals, tasks and lead scoring","source":"https://netsendo.com/en/pricing"},"webinars":{"status":"yes","note":"live webinars on every plan; automated and hybrid webinars on GOLD","source":"https://netsendo.com/en/pricing"},"landing_pages":{"status":"partial","note":"page builder for webinar pages only","source":"https://github.com/NetSendo/NetSendo/blob/main/src/resources/js/Pages/Webinars/PageBuilder.vue"},"forms":{"status":"yes","note":"sign-up forms, templates and import","source":"https://netsendo.com/en/pricing"},"ab_testing":{"status":"higher_plan","note":"GOLD: A/B tests in campaigns and funnels","source":"https://netsendo.com/en/pricing"},"ecommerce":{"status":"yes","note":"WooCommerce, Shopify, Stripe, Polar, WordPress","source":"https://netsendo.com/en/pricing"},"ai_assistant":{"status":"yes","note":"OpenAI, Claude, Gemini or Grok on your own API key; local models on GOLD","source":"https://netsendo.com/en/pricing"},"mcp_server":{"status":"yes","note":"official @netsendo/mcp-client with 140 tools","source":"https://netsendo.com/en/docs/mcp"},"api":{"status":"yes","note":"REST API v1 with scoped keys","source":"https://netsendo.com/en/docs/api"},"webhooks":{"status":"yes","note":"15 events, signed with HMAC-SHA256","source":"https://netsendo.com/en/docs/webhooks"},"self_hosting":{"status":"yes","note":"Docker Compose on your own server, or NetSendo Cloud","source":"https://netsendo.com/en/docs/quickstart"}},"strengths":["Price does not grow with the list: unlimited contacts on every plan","Email, SMS, CRM pipeline and webinars in one tool, all on the free plan","Runs on your own server or in an EU cloud; the source code is public"],"strengths_sources":["https://netsendo.com/en/pricing"],"checked":"2026-11-08","is_publisher":true},{"id":"mailchimp","name":"Mailchimp","kind":"saas","website":"https://mailchimp.com","licence":"Proprietary (SaaS)","pricing_model":"Per contact: price grows with the contact tier; monthly email send cap of 12x contacts on Standard (10x Essentials, 15x Premium)","pricing_model_kind":"per_contact","free_plan":{"exists":true,"limits":"250 contacts, max 500 emails/month or 250/day, 1 seat, 1 audience; automation flows as free preview only","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"comparable_plan":{"name":"Standard","reason":"cheapest plan with full multi-step flows (up to 200, branching); Essentials flows are capped at 4 steps, no branching, max 50,000 contacts","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"prices":{"10000":{"usd":135,"billing":"monthly","note":"read from the USD price data the pricing page loads (mailchimp.com/forms/pricing/?currency=USD); 120,000 sends/month","source":"https://mailchimp.com/pricing/marketing/?currency=USD","source_quality":"primary"},"50000":{"usd":450,"billing":"monthly","note":"read from the same USD price data; 600,000 sends/month","source":"https://mailchimp.com/pricing/marketing/?currency=USD","source_quality":"primary"},"100000":{"usd":800,"billing":"monthly","note":"top Standard tier: 'Up to 100,000 contacts with our $800/mo tier'; 1,200,000 sends/month","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Standard sends capped at 12x contacts/month, so 4 campaigns fit. Overages billed if the contact or send limit is exceeded. Standard stops at 100,000 contacts; larger lists via sales. Essentials: $110 (10k), $385 (50k), not available above 50,000. Premium: $350 / $815 / $1,025. A 15% first-12-months promo for 10k+ contacts is excluded. Unsubscribed and non-subscribed contacts count toward the limit (mailchimp.com/help/about-your-contacts/).","price_notes_source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD","users_included":{"value":"5 seats on Standard","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"data_location":{"eu_hosting_option":false,"note":"servers in data centers in the United States; no regional hosting option mentioned","source":"https://mailchimp.com/about/security/"},"features":{"automation":{"status":"yes","note":"up to 200 flows, branching points, multiple starting points on Standard","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"sms":{"status":"addon","note":"paid credits, Essentials+; 36 countries incl. US, CA, UK, AU, PL; approval required","source":"https://mailchimp.com/help/about-sms-marketing/"},"whatsapp":{"status":"addon","note":"add-on with paid plan plus Messaging Credits; availability varies by country","source":"https://mailchimp.com/resources/advantages-of-whatsapp-messaging/"},"transactional_email":{"status":"addon","note":"Transactional Emails add-on, 'Prices vary' on Standard; demo only on Essentials","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"crm_pipeline":{"status":"no","note":"no deals/pipeline feature in the full plan comparison","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"webinars":{"status":"no","note":"no webinar feature in the full plan comparison","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"landing_pages":{"status":"yes","note":"forms and landing pages included on all plans","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"forms":{"status":"yes","note":"signup and pop-up forms included","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"ab_testing":{"status":"yes","note":"A/B and multivariate testing on Standard","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"ecommerce":{"status":"yes","note":"Shopify and WooCommerce integrations built by Mailchimp","source":"https://mailchimp.com/integrations/shopify/"},"ai_assistant":{"status":"yes","note":"generative AI features at no additional cost on Standard (Intuit Intelligence beta)","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"},"mcp_server":{"status":"partial","note":"official MCP only for Transactional API and docs search; marketing via Claude/ChatGPT connectors","source":"https://mailchimp.com/developer/transactional/guides/how-to-use-mailchimps-transactional-messaging-mcp"},"api":{"status":"yes","note":"Marketing API; separate Transactional API","source":"https://mailchimp.com/developer/marketing/"},"webhooks":{"status":"yes","note":"audience webhooks; Standard or Premium plan required","source":"https://mailchimp.com/help/about-webhooks/"},"self_hosting":{"status":"no","note":"hosted service only; no self-hosted edition among plans","source":"https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"}},"strengths":["300+ integrations on every plan, including Free","Standard includes up to 200 automation flows with branching and multiple starting points","SMS add-on in 36 countries, including the US, Canada, the UK, Australia and Poland","Standard includes multivariate testing, send-time optimization and predictive segmentation"],"strengths_sources":["https://mailchimp.com/pricing/marketing/?currency=USD","https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD","https://mailchimp.com/help/about-sms-marketing/","https://mailchimp.com/pricing/marketing/compare-plans/?currency=USD"],"latest_release":null,"checked":"2026-11-08","guide":"self-hosted-mailchimp-alternative"},{"id":"mailerlite","name":"MailerLite","kind":"saas","website":"https://www.mailerlite.com","licence":"Proprietary (SaaS)","pricing_model":"Per subscriber: price grows with the subscriber tier; Comfort includes 10x the tier ceiling in emails per month, Power unlimited (fair use)","pricing_model_kind":"per_contact","free_plan":{"exists":true,"limits":"250 subscribers, 2,500 emails/month, 2 seats, 3 active automations (5 steps), 1 website + 1 landing page, 3 forms","source":"https://www.mailerlite.com/pricing"},"comparable_plan":{"name":"Comfort","reason":"cheapest plan available at 10k+ subscribers with multi-step automations (50 active, up to 100 steps); Free has automations but caps at 250 subscribers","source":"https://www.mailerlite.com/pricing"},"prices":{"10000":{"usd":89,"billing":"monthly","note":"10K tier, 100,000 emails/month; $80.10/month if billed yearly","source":"https://www.mailerlite.com/pricing","source_quality":"primary"},"50000":{"usd":319,"billing":"monthly","note":"50K tier, 500,000 emails/month; $287.10/month if billed yearly","source":"https://www.mailerlite.com/pricing","source_quality":"primary"},"100000":{"usd":439,"billing":"monthly","note":"100K tier, 1,000,000 emails/month; $395.10/month if billed yearly","source":"https://www.mailerlite.com/pricing","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Comfort sends capped at 10x the tier ceiling per month, so 4 campaigns fit. Going over the subscriber limit auto-upgrades to the next tier. Yearly billing saves 10%. Power (unlimited emails, multiple automation triggers): $129 / $389 / $489. Above 200K subscribers: Enterprise, custom price. Prices may be subject to taxes. Prices read from the page's price table (slider, 'Billed monthly').","price_notes_source":"https://www.mailerlite.com/pricing","users_included":{"value":"3 seats on Comfort","source":"https://www.mailerlite.com/pricing"},"data_location":{"eu_hosting_option":true,"note":"data storage center in the European Union (ISO 27001)","source":"https://www.mailerlite.com/help/is-my-data-safe-with-mailerlite"},"features":{"automation":{"status":"yes","note":"visual builder; 50 active automations, up to 100 steps; one trigger each","source":"https://www.mailerlite.com/pricing"},"sms":{"status":"partial","note":"only via sister product MailerSend: transactional SMS API, US and Canada, separate plan","source":"https://www.mailersend.com/pricing"},"whatsapp":{"status":"partial","note":"only via MailerSend: WhatsApp API add-on on paid MailerSend plans","source":"https://www.mailersend.com/pricing"},"transactional_email":{"status":"addon","note":"via separate MailerSend service with its own plans","source":"https://www.mailerlite.com/pricing"},"crm_pipeline":{"status":"no","note":"MailerLite says to look elsewhere if 'You need SMS sending or CRM'","source":"https://www.mailerlite.com/blog/mailchimp-alternatives"},"webinars":{"status":"no","note":"'MailerLite does not include native webinar hosting'; Zoom integration exists","source":"https://www.mailerlite.com/getresponse-alternative"},"landing_pages":{"status":"yes","note":"up to 10 landing pages and 10 websites on Comfort","source":"https://www.mailerlite.com/pricing"},"forms":{"status":"yes","note":"10 active forms on Comfort; embedded, pop-ups, form A/B tests","source":"https://www.mailerlite.com/pricing"},"ab_testing":{"status":"yes","note":"email A/B and multivariate testing on Comfort","source":"https://www.mailerlite.com/pricing"},"ecommerce":{"status":"yes","note":"Shopify and WooCommerce integrations built by MailerLite","source":"https://www.mailerlite.com/pricing"},"ai_assistant":{"status":"yes","note":"AI writing assistant (limited credits on Comfort), subject lines, AI landing pages","source":"https://www.mailerlite.com/help/heylite-intelligence-toolkit-overview"},"mcp_server":{"status":"yes","note":"official MailerLite MCP server; full on Comfort, limited on Free","source":"https://www.mailerlite.com/pricing"},"api":{"status":"yes","note":"MailerLite API on Comfort; limited on Free","source":"https://www.mailerlite.com/pricing"},"webhooks":{"status":"yes","note":"included on Comfort; limited on Free","source":"https://www.mailerlite.com/pricing"},"self_hosting":{"status":"no","note":"hosted service only; no self-hosted edition among plans","source":"https://www.mailerlite.com/pricing"}},"strengths":["Data stored in an EU data center with ISO 27001 certification","Comfort bundles a website builder, landing pages, paid newsletters and digital product sales (with plan limits)","Official MCP server on all plans, including Free","Free plan includes automations (3 active, 5 steps) for up to 250 subscribers"],"strengths_sources":["https://www.mailerlite.com/help/is-my-data-safe-with-mailerlite","https://www.mailerlite.com/pricing","https://www.mailerlite.com/help/heylite-intelligence-toolkit-overview","https://www.mailerlite.com/pricing"],"latest_release":null,"checked":"2026-11-08","guide":null},{"id":"kit","name":"Kit","kind":"saas","website":"https://kit.com","licence":"Proprietary (SaaS)","pricing_model":"Per subscriber: price grows with the subscriber tier; no sending limits on any plan","pricing_model_kind":"per_contact","free_plan":{"exists":true,"limits":"up to 10,000 subscribers; unlimited broadcasts, landing pages and forms; no visual automations or sequences; 1 user","source":"https://kit.com/pricing"},"comparable_plan":{"name":"Creator","reason":"cheapest plan with visual automations and email sequences; Free has neither","source":"https://kit.com/pricing"},"prices":{"10000":{"usd":139,"billing":"monthly","note":"8,001-10,000 subscriber tier; read from the pricing page's monthly price table","source":"https://kit.com/pricing","source_quality":"primary"},"50000":{"usd":379,"billing":"monthly","note":"45,001-55,000 subscriber tier","source":"https://kit.com/pricing","source_quality":"primary"},"100000":{"usd":679,"billing":"monthly","note":"95,001-105,000 subscriber tier","source":"https://kit.com/pricing","source_quality":"primary"}},"cloud_prices":null,"price_notes":"No sending limits on any plan, so 4 campaigns/month fit. Only unique, active subscribers count. Going over a tier auto-upgrades to the next one. Yearly billing costs 10x the monthly price ('save 17%'). Pro: $189 / $519 / $879 monthly (a first-year Pro promo is excluded). Digital product sales: 3.5% + 30c per transaction.","price_notes_source":"https://kit.com/pricing","users_included":{"value":"2 users on Creator","source":"https://kit.com/pricing"},"data_location":{"eu_hosting_option":false,"note":"stored on servers in the United States and other countries; no EU hosting option documented","source":"https://kit.com/privacy"},"features":{"automation":{"status":"yes","note":"unlimited visual automations and email sequences on Creator","source":"https://kit.com/pricing"},"sms":{"status":"partial","note":"via 'SMS by SlickText' app; needs a SlickText account and credits","source":"https://kit.com/2026-release"},"whatsapp":{"status":"no","note":"not in plan comparison or 2026 release","source":"https://kit.com/pricing"},"transactional_email":{"status":"no","note":"API has broadcast and sequence endpoints, no single-email send","source":"https://developers.kit.com/llms.txt"},"crm_pipeline":{"status":"no","note":"no deals/pipeline in plan comparison; CRM via integrations","source":"https://kit.com/pricing"},"webinars":{"status":"no","note":"no webinar hosting in plan comparison; integrations such as WebinarNinja","source":"https://help.kit.com/en/articles/2674430-kit-webinarninja"},"landing_pages":{"status":"yes","note":"unlimited landing pages on all plans","source":"https://kit.com/pricing"},"forms":{"status":"yes","note":"unlimited forms: modal, sticky bar, slide-in, inline","source":"https://kit.com/pricing"},"ab_testing":{"status":"partial","note":"subject lines only, 2 variants on Creator; content tests on Pro","source":"https://help.kit.com/en/articles/4494683-creator-vs-pro-choose-the-right-plan"},"ecommerce":{"status":"yes","note":"Shopify app; WooCommerce via Kit's WordPress plugin","source":"https://kit.com/apps/shopify"},"ai_assistant":{"status":"partial","note":"built-in AI subject line generator for broadcasts; other AI via apps or MCP","source":"https://help.kit.com/en/articles/10627360-how-to-use-kit-s-ai-subject-line-generator"},"mcp_server":{"status":"yes","note":"official Kit MCP (app.kit.com/mcp) on paid plans; drafts broadcasts, does not send","source":"https://developers.kit.com/mcp/kit-mcp"},"api":{"status":"yes","note":"V4 API","source":"https://developers.kit.com/llms.txt"},"webhooks":{"status":"yes","note":"signed webhook endpoints via V4 API or app, with retries","source":"https://developers.kit.com/webhooks/overview"},"self_hosting":{"status":"no","note":"hosted service only; no self-hosted edition among plans","source":"https://kit.com/pricing"}},"strengths":["Free plan for up to 10,000 subscribers (broadcasts, forms and landing pages; no automations)","No sending limits on any plan","Unlimited visual automations and email sequences on Creator","Built-in creator monetization: paid newsletters, digital products, Paid Recommendations and sponsorships"],"strengths_sources":["https://kit.com/pricing","https://kit.com/pricing","https://kit.com/pricing","https://kit.com/pricing"],"latest_release":null,"checked":"2026-11-08","guide":null},{"id":"klaviyo","name":"Klaviyo","kind":"saas","website":"https://www.klaviyo.com","licence":"Proprietary (SaaS)","pricing_model":"Per active profile (contacts you can market to): price rises with profile tiers; Email plan includes sends up to 10x active profiles per month","pricing_model_kind":"per_contact","free_plan":{"exists":true,"limits":"Up to 250 active profiles and 500 emails/month; $5 of mobile messages and $5 of Composer usage per month; email support for the first 60 days; campaigns and flows included, A/B testing not","source":"https://www.klaviyo.com/pricing"},"comparable_plan":{"name":"Email","reason":"Flows are on every plan, but Free stops at 250 active profiles; Email is the cheapest paid plan with flows","source":"https://www.klaviyo.com/pricing"},"prices":{"10000":{"usd":150,"billing":"monthly","note":"10,000 active profiles, 100,000 emails/month included","source":"https://www.klaviyo.com/pricing","source_quality":"primary"},"50000":{"usd":720,"billing":"monthly","note":"50,000 active profiles, 500,000 emails/month included","source":"https://www.klaviyo.com/pricing","source_quality":"primary"},"100000":{"usd":1380,"billing":"monthly","note":"100,000 active profiles, 1,000,000 emails/month included","source":"https://www.klaviyo.com/pricing","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Prices read from the pricing page's profile slider (USD). Email-plan sends are 10x active profiles, so 4 campaigns/month fit at every size. As profiles grow the account moves to the next tier automatically; extra send volume means upgrading the plan. SMS/MMS/WhatsApp are a separate Mobile messaging plan billed per message (Email plan includes $5/month). The Marketing plan (adds social marketing, reviews, Customer Hub) lists $195 / $885 / $1,610 at 10k / 50k / 100k. Over 150,000 active profiles: Custom plan, talk to sales. Composer AI add-on $20/month.","price_notes_source":"https://www.klaviyo.com/pricing","users_included":{"value":"Not stated; the pricing page lists no per-user or seat charge","source":"https://www.klaviyo.com/pricing"},"data_location":{"eu_hosting_option":true,"note":"Opt-in EU data center (Germany) only for new accounts at account creation, as part of EU Residency services; existing accounts hosted in the US","source":"https://www.klaviyo.com/terms-of-service/subprocessors"},"features":{"automation":{"status":"yes","note":"Flows on all plans, including Free","source":"https://www.klaviyo.com/pricing"},"sms":{"status":"addon","note":"Mobile messaging plan billed per message; $5/month included; SMS in 23 listed countries","source":"https://help.klaviyo.com/hc/en-us/articles/4402914866843"},"whatsapp":{"status":"addon","note":"Billed via Mobile messaging per message; no WhatsApp marketing messages to US numbers","source":"https://www.klaviyo.com/products/whatsapp"},"transactional_email":{"status":"partial","note":"Individual flow emails approved as transactional; paid accounts, metric-triggered flows; no SMTP relay documented","source":"https://help.klaviyo.com/hc/en-us/articles/360003165732"},"crm_pipeline":{"status":"unknown","note":"Markets itself as a B2C CRM; no deals/pipeline feature found in pricing or docs","source":null},"webinars":{"status":"unknown","note":"No webinar hosting listed on pricing page","source":null},"landing_pages":{"status":"yes","note":"Hosted landing pages with embedded form; link redirects need paid account (new accounts)","source":"https://help.klaviyo.com/hc/en-us/articles/45373923808155"},"forms":{"status":"yes","note":"Web forms on all plans","source":"https://www.klaviyo.com/pricing"},"ab_testing":{"status":"yes","note":"Included on Email plan, not on Free","source":"https://www.klaviyo.com/pricing"},"ecommerce":{"status":"yes","note":"Shopify, WooCommerce and others; WooCommerce events sync in real time","source":"https://help.klaviyo.com/hc/en-us/articles/360030732832"},"ai_assistant":{"status":"yes","note":"AI-generated segments, content, images; Composer agent $5 usage included, more $20/month","source":"https://www.klaviyo.com/pricing"},"mcp_server":{"status":"yes","note":"Klaviyo MCP server, remote (recommended) or local, in Klaviyo developer docs","source":"https://developers.klaviyo.com/en/docs/klaviyo_mcp_server"},"api":{"status":"yes","note":"JSON:API-style REST API at a.klaviyo.com; private keys or OAuth","source":"https://developers.klaviyo.com/en/reference/api_overview"},"webhooks":{"status":"partial","note":"Flow webhook actions (POST); system webhooks API only for Advanced KDP customers and app partners","source":"https://developers.klaviyo.com/en/docs/webhooks_api_overview"},"self_hosting":{"status":"no","note":"Cloud only; customer data hosted by Klaviyo (AWS, US; opt-in EU for new accounts)","source":"https://www.klaviyo.com/terms-of-service/subprocessors"}},"strengths":["Store event data out of the box: the WooCommerce integration syncs nine events (Placed Order, Started Checkout, Viewed Product, etc.) in real time","Flows and segmentation included even on the Free plan; over 400 built-in integrations","One platform for email, SMS/MMS, WhatsApp, mobile push, reviews and helpdesk","Official MCP server for AI assistants, remote or local"],"strengths_sources":["https://help.klaviyo.com/hc/en-us/articles/360030732832","https://www.klaviyo.com/pricing","https://developers.klaviyo.com/en/docs/klaviyo_mcp_server"],"latest_release":null,"checked":"2026-11-08","guide":"klaviyo-alternative"},{"id":"activecampaign","name":"ActiveCampaign","kind":"saas","website":"https://www.activecampaign.com","licence":"Proprietary (SaaS)","pricing_model":"Per contact, by plan tier; for accounts created on or after 2025-11-03 all contacts count, whatever their list status; monthly email sends capped at 10x (Starter, Plus) to 15x (Enterprise) the contact limit","pricing_model_kind":"per_contact","free_plan":{"exists":false,"limits":"No free plan; 14-day free trial (based on Professional), no credit card","source":"https://help.activecampaign.com/hc/en-us/articles/14251311251356"},"comparable_plan":{"name":"Plus","reason":"cheapest plan without a cap on automation steps; Starter allows 5 actions per automation, email only, up to 25,000 contacts ($149 at 10,000)","source":"https://www.activecampaign.com/pricing"},"prices":{"10000":{"usd":189,"billing":"yearly","note":"Plus, 'starts at', billed yearly; Starter is $149 but limited to 5 actions per automation","source":"https://www.activecampaign.com/pricing","source_quality":"primary"},"50000":{"usd":609,"billing":"yearly","note":"Plus, 'starts at', billed yearly","source":"https://www.activecampaign.com/pricing","source_quality":"primary"},"100000":{"usd":null,"billing":null,"note":"Pricing page shows 'Talk to Sales' for every plan above 50,000 contacts","source":"https://www.activecampaign.com/pricing","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Pricing page shows only 'starts at' prices billed yearly (no month-to-month price displayed). Send limit 10x contacts on Starter and Plus (100,000 at 10k; 500,000 on Plus at 50k), so 4 campaigns/month fit; above the limit $0.005 per email. All contacts count toward the limit for accounts created on or after 2025-11-03. Starter: 1 user (can buy 1 more), max 25,000 contacts, 5 actions per automation. SMS, WhatsApp, Pipelines CRM and Transactional Email (Postmark) are paid add-ons; add-on prices are not on the pricing page. Above 50,000 contacts: talk to sales.","price_notes_source":"https://www.activecampaign.com/pricing","users_included":{"value":"1 on Starter (1 more can be purchased) and Plus; 3 on Pro; 5 on Enterprise","source":"https://help.activecampaign.com/hc/en-us/articles/14251311251356"},"data_location":{"eu_hosting_option":true,"note":"Data centers in US, EU and Australia; region assigned by the account's GEO IP and cannot be changed","source":"https://www.activecampaign.com/data-centers"},"features":{"automation":{"status":"yes","note":"Multi-step automation on Starter, limited to 5 actions per automation; unlimited on Plus","source":"https://www.activecampaign.com/pricing"},"sms":{"status":"addon","note":"SMS add-on for Plus and higher; broadcasts in US, UK, AU","source":"https://www.activecampaign.com/pricing"},"whatsapp":{"status":"addon","note":"Separate WhatsApp Messaging plan, combinable with Plus, Pro or Enterprise","source":"https://help.activecampaign.com/hc/en-us/articles/14251311251356"},"transactional_email":{"status":"addon","note":"Transactional Email add-on (Postmark), available on all plans including Starter","source":"https://help.activecampaign.com/hc/en-us/articles/14251311251356"},"crm_pipeline":{"status":"addon","note":"Pipelines or Sales Engagement add-on, Plus and higher; not on Starter","source":"https://help.activecampaign.com/hc/en-us/articles/14251311251356"},"webinars":{"status":"unknown","note":"Not in plan comparison; help centre covers webinar reminder automations only","source":null},"landing_pages":{"status":"higher_plan","note":"Landing pages from Plus","source":"https://www.activecampaign.com/pricing"},"forms":{"status":"partial","note":"Starter: standard and inline forms only; custom branded forms from Plus","source":"https://www.activecampaign.com/pricing"},"ab_testing":{"status":"yes","note":"Campaign A/B tests on all plans; automation split tests email-only below Pro","source":"https://www.activecampaign.com/pricing"},"ecommerce":{"status":"yes","note":"Shopify, Square, WooCommerce and abandoned cart on all plans","source":"https://www.activecampaign.com/pricing"},"ai_assistant":{"status":"partial","note":"Starter: AI automation and campaign builders, 500 AI credits; generative content/images from Plus","source":"https://www.activecampaign.com/pricing"},"mcp_server":{"status":"yes","note":"Official remote MCP server for Claude and ChatGPT, all plans","source":"https://help.activecampaign.com/hc/en-us/articles/22566179229596"},"api":{"status":"yes","note":"REST API v3, all plans","source":"https://developers.activecampaign.com/reference/overview"},"webhooks":{"status":"yes","note":"'API & webhooks' listed on all plans","source":"https://www.activecampaign.com/pricing"},"self_hosting":{"status":"no","note":"Cloud only; contact data hosted in ActiveCampaign data centers (US, EU, AU)","source":"https://help.activecampaign.com/hc/en-us/articles/12883541905436"}},"strengths":["Multi-step automation on every plan, with 950+ automation recipes","1,000+ integrations, including Shopify, WooCommerce and an official MCP server for Claude and ChatGPT","Choice of US, EU or Australian data center (assigned by account location)","Transactional email through its own Postmark-based add-on"],"strengths_sources":["https://www.activecampaign.com/pricing","https://help.activecampaign.com/hc/en-us/articles/22566179229596","https://www.activecampaign.com/data-centers","https://help.activecampaign.com/hc/en-us/articles/14251311251356"],"latest_release":null,"checked":"2026-11-08","guide":"activecampaign-alternative"},{"id":"brevo","name":"Brevo","kind":"saas","website":"https://www.brevo.com","licence":"Proprietary (SaaS)","pricing_model":"Per monthly email volume (campaigns and transactional); contacts stored free up to the plan limit (500,000 on Standard from the 20,000-emails tier)","pricing_model_kind":"per_email","free_plan":{"exists":true,"limits":"300 emails/day, up to 100,000 contacts, single user; automation limited to 2,000 contacts; no A/B testing; Brevo branding","source":"https://www.brevo.com/pricing/see-all-features/"},"comparable_plan":{"name":"Standard","reason":"Free and Starter limit multi-step automation to 2,000 contacts; Standard is the cheapest plan with unlimited multi-step workflows","source":"https://www.brevo.com/pricing/see-all-features/"},"prices":{"10000":{"usd":89,"billing":"monthly","note":"40,000 emails/month (4 sends x 10,000): $18 base + $71 email tier 30,001-40,000","source":"https://www.brevo.com/pricing/","source_quality":"primary"},"50000":{"usd":249,"billing":"monthly","note":"200,000 emails/month: 250,000-email tier (150,001-250,000)","source":"https://www.brevo.com/pricing/","source_quality":"primary"},"100000":{"usd":429,"billing":"monthly","note":"400,000 emails/month: 500,000-email tier (350,001-500,000), Standard's maximum","source":"https://www.brevo.com/pricing/","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Brevo prices by emails per month, not contacts: mapped at 4 campaigns/month to the whole list (40,000 / 200,000 / 400,000 emails for 10k / 50k / 100k contacts). Totals read from the pricing-page calculator (USD, monthly billing) and match Brevo's public pricing API; yearly billing is 10% cheaper. Standard tops out at 500,000 emails/month; beyond that Professional starts at $499/month (150,000 emails). 1 user included, extra marketing seats $12/month each (up to 3). 1 landing page included, 2-6 pages $24/month. SMS and WhatsApp billed per message by destination. 'Sent with Brevo' branding removed on Standard.","price_notes_source":"https://www.brevo.com/pricing/","users_included":{"value":"1 on Standard; up to 3 with extra seats at $12/month each; 10 on Professional","source":"https://www.brevo.com/pricing/"},"data_location":{"eu_hosting_option":true,"note":"All hosting in the EU: OVH (France, Germany) and Google Cloud (Belgium)","source":"https://help.brevo.com/hc/en-us/articles/360001005510"},"features":{"automation":{"status":"yes","note":"Unlimited multi-step workflows on Standard; Free/Starter limited to 2,000 contacts","source":"https://www.brevo.com/pricing/see-all-features/"},"sms":{"status":"yes","note":"SMS campaigns on all plans; credits bought separately, priced by country; 180+ countries","source":"https://www.brevo.com/pricing/see-all-features/"},"whatsapp":{"status":"higher_plan","note":"WhatsApp campaigns and transactional WhatsApp API on Professional ($499+/month)","source":"https://www.brevo.com/pricing/see-all-features/"},"transactional_email":{"status":"yes","note":"Email API and SMTP relay on all plans","source":"https://www.brevo.com/pricing/see-all-features/"},"crm_pipeline":{"status":"partial","note":"Sales Free: 1 pipeline, 50 open deals; Sales Essentials $31/month for unlimited","source":"https://www.brevo.com/pricing/see-all-features/"},"webinars":{"status":"unknown","note":"Not in feature comparison; Brevo lists meetings and video calls, not webinars","source":null},"landing_pages":{"status":"partial","note":"1 landing page included on Standard; more pages paid","source":"https://www.brevo.com/pricing/see-all-features/"},"forms":{"status":"yes","note":"Custom signup forms on all plans; popups only from Professional","source":"https://www.brevo.com/pricing/see-all-features/"},"ab_testing":{"status":"yes","note":"Included from Standard","source":"https://www.brevo.com/pricing/see-all-features/"},"ecommerce":{"status":"yes","note":"Shopify, WooCommerce plugin, PrestaShop; abandoned cart on all plans","source":"https://help.brevo.com/hc/en-us/articles/209579245"},"ai_assistant":{"status":"yes","note":"Aura AI and AI content generator on all plans; AI segmentation from Professional","source":"https://www.brevo.com/pricing/see-all-features/"},"mcp_server":{"status":"yes","note":"Official Brevo MCP server (mcp.brevo.com), listed on all plans","source":"https://developers.brevo.com/docs/mcp-protocol"},"api":{"status":"yes","note":"APIs on all plans","source":"https://www.brevo.com/pricing/see-all-features/"},"webhooks":{"status":"yes","note":"Outbound webhooks on all plans; inbound webhooks from Professional","source":"https://www.brevo.com/pricing/see-all-features/"},"self_hosting":{"status":"no","note":"Cloud only; data hosted on Brevo's servers and Google Cloud in the EU","source":"https://help.brevo.com/hc/en-us/articles/360001005510"}},"strengths":["Priced by emails sent, not contacts: Standard stores up to 500,000 contacts, so large lists mailed rarely stay cheap","Transactional email (API and SMTP relay) included on every plan, including Free","EU-hosted data (France, Germany, Belgium)","Email, SMS, chat and a sales CRM with pipelines in one account"],"strengths_sources":["https://www.brevo.com/pricing.md","https://www.brevo.com/pricing/","https://help.brevo.com/hc/en-us/articles/360001005510","https://www.brevo.com/pricing/see-all-features/"],"latest_release":null,"checked":"2026-11-08","guide":null},{"id":"getresponse","name":"GetResponse","kind":"saas","website":"https://www.getresponse.com","licence":"Proprietary (SaaS)","pricing_model":"Monthly or yearly subscription priced by plan and contact list size up to 100,000; larger lists on custom Enterprise pricing. Paid plans include unlimited monthly email sends.","pricing_model_kind":"per_contact","free_plan":{"exists":true,"limits":"Up to 500 contacts and 2,500 emails/month, GetResponse badge, no A/B tests; premium features only in first 14 days","source":"https://www.getresponse.com/help/can-i-try-getresponse-before-i-buy.html"},"comparable_plan":{"name":"Marketer","reason":"cheapest plan with unlimited multi-step automation workflows (Starter allows 1 custom workflow)","source":"https://web.archive.org/web/20261103075124/https://www.getresponse.com/pricing"},"prices":{"10000":{"usd":114,"billing":"monthly","note":"US vendor page as archived 2026-11-03; live page geolocates to EUR/PLN","source":"https://web.archive.org/web/20261103075124/https://www.getresponse.com/pricing","source_quality":"primary"},"50000":{"usd":359,"billing":"monthly","note":"US vendor page as archived 2026-11-03; live page geolocates to EUR/PLN","source":"https://web.archive.org/web/20261103075124/https://www.getresponse.com/pricing","source_quality":"primary"},"100000":{"usd":599,"billing":"monthly","note":"US vendor page as archived 2026-11-03; live page geolocates to EUR/PLN","source":"https://web.archive.org/web/20261103075124/https://www.getresponse.com/pricing","source_quality":"primary"}},"cloud_prices":null,"price_notes":"Net of tax; sends unlimited, so 4 campaigns/month cost nothing extra. Yearly billing saves 18%. Starter (1 custom workflow): $79 / $299 / $539; Creator: $134 / $414 / $690 at 10k / 50k / 100k. Above 100,000 contacts: Enterprise, custom price. 50% off monthly plans for charities and NGOs. Charged in USD or EUR.","price_notes_source":"https://web.archive.org/web/20261103075124/https://www.getresponse.com/pricing","users_included":{"value":"5 users on Marketer (Starter 3, Creator 5, Enterprise unlimited)","source":"https://www.getresponse.com/pricing"},"data_location":{"eu_hosting_option":null,"note":"Storage location for standard plans not published; US MAX entity lists Canada and US","source":"https://www.getresponse.com/legal/max-dpa-list-of-subprocessors"},"features":{"automation":{"status":"yes","note":"Unlimited automation workflows on Marketer; Starter has 1 custom workflow","source":"https://www.getresponse.com/pricing"},"sms":{"status":"higher_plan","note":"Enterprise (GetResponse MAX) only on US/global pricing","source":"https://www.getresponse.com/llms.txt"},"whatsapp":{"status":"no","note":"No WhatsApp channel in plan comparison or Help Center index","source":"https://www.getresponse.com/help/index.md"},"transactional_email":{"status":"higher_plan","note":"Enterprise (GetResponse MAX) only: triggered emails, API, SMTP","source":"https://www.getresponse.com/pricing"},"crm_pipeline":{"status":"no","note":"No deal pipeline in plan comparison; CRM via Salesforce, HubSpot integrations","source":"https://www.getresponse.com/pricing"},"webinars":{"status":"higher_plan","note":"Creator: up to 100 attendees; Enterprise: up to 1,000","source":"https://www.getresponse.com/pricing"},"landing_pages":{"status":"yes","note":"Unlimited landing pages and visitors on paid plans","source":"https://www.getresponse.com/pricing"},"forms":{"status":"yes","note":"Signup forms, popups; contact forms from Marketer","source":"https://www.getresponse.com/pricing"},"ab_testing":{"status":"yes","note":"Email A/B testing from Marketer; not on Starter or Free","source":"https://www.getresponse.com/pricing"},"ecommerce":{"status":"yes","note":"Shopify, WooCommerce, Magento, PrestaShop; abandoned cart recovery from Marketer","source":"https://www.getresponse.com/pricing"},"ai_assistant":{"status":"yes","note":"AI email, subject line and landing page generators; unlimited from Marketer","source":"https://www.getresponse.com/pricing"},"mcp_server":{"status":"yes","note":"Official GetResponse MCP server, free on every plan; saves drafts only","source":"https://www.getresponse.com/features/mcp"},"api":{"status":"yes","note":"REST API v3 on all plans; transactional API Enterprise only","source":"https://www.getresponse.com/pricing"},"webhooks":{"status":"yes","note":"Events: opens, clicks, subscribe, unsubscribe, custom field changes; batching","source":"https://www.getresponse.com/help/how-to-create-a-webhook.html"},"self_hosting":{"status":"no","note":"Hosted SaaS only; plans are cloud subscriptions","source":"https://www.getresponse.com/pricing"}},"strengths":["Unlimited monthly email sends on every paid plan","Webinars, course creator and website builder in the same account (Creator plan)","Official MCP server for Claude, ChatGPT and other clients, free on every plan","Native store integrations (Shopify, WooCommerce, Magento, PrestaShop and more) on all plans"],"strengths_sources":["https://www.getresponse.com/pricing","https://www.getresponse.com/features/mcp"],"latest_release":{"version":null,"date":null,"source":null},"checked":"2026-11-08","guide":null},{"id":"listmonk","name":"listmonk","kind":"self_hosted","website":"https://listmonk.app","licence":"AGPL-3.0 (open source)","pricing_model":"Free and open-source software; you run it on your own server with PostgreSQL and pay your own hosting and sending provider.","pricing_model_kind":"free_software","free_plan":{"exists":true,"limits":"Whole application is free under AGPL-3.0; hosting and sending are your own cost","source":"https://listmonk.app/"},"comparable_plan":{"name":"Self-hosted (free)","reason":"no paid tiers; note that listmonk has no multi-step automation workflows","source":"https://listmonk.app/"},"prices":{"10000":{"usd":0,"billing":"free","note":"Licence cost only; server, PostgreSQL and SMTP/ESP sending are extra","source":"https://listmonk.app/","source_quality":"primary"},"50000":{"usd":0,"billing":"free","note":"Licence cost only; server, PostgreSQL and SMTP/ESP sending are extra","source":"https://listmonk.app/","source_quality":"primary"},"100000":{"usd":0,"billing":"free","note":"Licence cost only; server, PostgreSQL and SMTP/ESP sending are extra","source":"https://listmonk.app/","source_quality":"primary"}},"cloud_prices":null,"price_notes":"No official hosted or cloud plan. listmonk.app lists one-click instances from 3rd-party hosts and states it has no affiliation with them. Real cost = server + PostgreSQL + SMTP/ESP fees + admin time.","price_notes_source":"https://listmonk.app/","users_included":{"value":"Multiple users with granular roles and list permissions (v4.0.0+); no seat limit stated","source":"https://listmonk.app/docs/roles-and-permissions/"},"data_location":{"eu_hosting_option":true,"note":"Self-hosted: data stays in your own PostgreSQL, in any region you choose","source":"https://listmonk.app/docs/installation/"},"features":{"automation":{"status":"no","note":"No drip sequences or workflows; maintainer: 'This isn't possible in listmonk' (2025)","source":"https://github.com/knadh/listmonk/issues/2635"},"sms":{"status":"partial","note":"Via HTTP 'messenger' webhooks; you run the bridge to an SMS gateway","source":"https://listmonk.app/docs/messengers/"},"whatsapp":{"status":"partial","note":"Via HTTP messenger webhooks you implement; no built-in WhatsApp connector","source":"https://listmonk.app/"},"transactional_email":{"status":"yes","note":"POST /api/tx with predefined templates; email or messengers","source":"https://listmonk.app/docs/apis/transactional/"},"crm_pipeline":{"status":"no","note":"No CRM; docs describe syncing with an external CRM via API","source":"https://listmonk.app/docs/external-integration/"},"webinars":{"status":"no","note":"Not part of the product (newsletter and mailing list manager)","source":"https://listmonk.app/"},"landing_pages":{"status":"no","note":"No page builder; only subscription, opt-in and archive page templates","source":"https://listmonk.app/docs/templating/"},"forms":{"status":"partial","note":"Hosted subscription form page and public subscription API; no popup builder","source":"https://listmonk.app/docs/templating/"},"ab_testing":{"status":"no","note":"No A/B feature; maintainer called it out of scope (2020)","source":"https://github.com/knadh/listmonk/issues/132"},"ecommerce":{"status":"no","note":"No native Shopify/WooCommerce; community WooCommerce plugin listed as unsupported","source":"https://listmonk.app/docs/apis/sdks/"},"ai_assistant":{"status":"no","note":"No AI writing features in the feature list or docs","source":"https://listmonk.app/"},"mcp_server":{"status":"no","note":"No official server; community listmonk-mcp listed as unverified 3rd-party","source":"https://listmonk.app/docs/apis/sdks/"},"api":{"status":"yes","note":"REST API for all dashboard features; scoped API tokens","source":"https://listmonk.app/docs/apis/apis/"},"webhooks":{"status":"partial","note":"Inbound bounce webhooks and outbound messenger pushes; event webhooks unreleased (PR #2839)","source":"https://github.com/knadh/listmonk/pull/2839"},"self_hosting":{"status":"yes","note":"Single Go binary or Docker Compose; needs PostgreSQL 12+","source":"https://listmonk.app/docs/installation/"}},"strengths":["Free and open source (AGPL-3.0), single binary with PostgreSQL","Very low resource use: a 7+ million email campaign peaked at 57 MB RAM","High-throughput multi-SMTP queues with rate limiting, SQL-based segmentation","Large, active project: 24,194 GitHub stars and three stable releases in 2026"],"strengths_sources":["https://listmonk.app/","https://github.com/knadh/listmonk/blob/master/LICENSE","https://github.com/knadh/listmonk","https://github.com/knadh/listmonk/releases"],"latest_release":{"version":"v6.2.0","date":"2026-06-26","source":"https://github.com/knadh/listmonk/releases/tag/v6.2.0"},"checked":"2026-11-08","guide":"listmonk-vs-mautic-vs-netsendo"},{"id":"mautic","name":"Mautic","kind":"self_hosted","website":"https://mautic.org","licence":"GPL-3.0-or-later (open source)","pricing_model":"Free GPL software you host yourself; the project runs no hosted plan, managed hosting is sold by partner Dropsolid.","pricing_model_kind":"free_software","free_plan":{"exists":true,"limits":"Whole application is free under GPL-3.0; server and email sending are paid separately.","source":"https://github.com/mautic/mautic/blob/7.x/LICENSE.txt"},"comparable_plan":{"name":"Self-hosted Mautic (free)","reason":"Only first-party option; the project itself sells no hosted plan.","source":"https://mautic.org/start-using-mautic/managed-mautic/"},"prices":{"10000":{"usd":0,"billing":"free","note":"Free GPL software; server and sending extra.","source":"https://github.com/mautic/mautic/blob/7.x/LICENSE.txt","source_quality":"primary"},"50000":{"usd":0,"billing":"free","note":"Free GPL software; server and sending extra.","source":"https://github.com/mautic/mautic/blob/7.x/LICENSE.txt","source_quality":"primary"},"100000":{"usd":0,"billing":"free","note":"Free GPL software; server and sending extra.","source":"https://github.com/mautic/mautic/blob/7.x/LICENSE.txt","source_quality":"primary"}},"cloud_prices":null,"price_notes":"No official cloud from the Mautic project. mautic.org links managed plans from Dropsolid, 'our official trials and hosting partner': Mautic Essential from €247.50/mo billed annually (€275/mo quarterly), Professional from €1237/mo, Enterprise custom. Third-party, EUR only, so not counted as cloud_prices.","price_notes_source":"https://mautic.org/start-using-mautic/managed-mautic/","users_included":{"value":"No user limit stated; administrators create users and assign roles.","source":"https://docs.mautic.org/en/7.2/users_roles/managing_users.html"},"data_location":{"eu_hosting_option":true,"note":"Self-hosted: data stays wherever you run it. No official cloud.","source":"https://mautic.org/"},"features":{"automation":{"status":"yes","note":"Drag-and-drop campaign builder with decisions, conditions and actions.","source":"https://docs.mautic.org/en/7.2/campaigns/campaign_builder.html"},"sms":{"status":"yes","note":"Built-in SMS channel; Twilio transport ships in core, Twilio account needed.","source":"https://docs.mautic.org/en/7.2/plugins/twilio.html"},"whatsapp":{"status":"no","note":"Not a channel in the 7.2 docs.","source":"https://docs.mautic.org/en/7.2/"},"transactional_email":{"status":"yes","note":"Template emails are transactional; API endpoint sends an email to a contact.","source":"https://devdocs.mautic.org/en/7.2/rest_api/emails.html"},"crm_pipeline":{"status":"partial","note":"Companies, points and lifecycle stages; no deals. CRM sync via plugins.","source":"https://docs.mautic.org/en/7.2/stages/stages.html"},"webinars":{"status":"no","note":"No webinar module; GoToWebinar (Citrix) plugin left core in 5.0.","source":"https://github.com/mautic/plugin-citrix/branches"},"landing_pages":{"status":"yes","note":"Drag-and-drop landing page builder.","source":"https://mautic.org/features/"},"forms":{"status":"yes","note":"Form builder with progressive profiling; forms can trigger campaigns.","source":"https://docs.mautic.org/en/7.2/components/forms.html"},"ab_testing":{"status":"yes","note":"A/B tests for segment emails with automatic winner selection.","source":"https://docs.mautic.org/en/7.2/channels/emails.html"},"ecommerce":{"status":"no","note":"Not a core feature in the 7.2 docs.","source":"https://docs.mautic.org/en/7.2/"},"ai_assistant":{"status":"no","note":"No core AI; project says it hosts no AI services.","source":"https://mautic.org/mautics-ai-manifesto/"},"mcp_server":{"status":"no","note":"None in the mautic GitHub org; community servers exist (e.g. kuzmany/mcp-mautic).","source":"https://github.com/orgs/mautic/repositories"},"api":{"status":"yes","note":"REST API, off by default; enable in API settings.","source":"https://devdocs.mautic.org/en/7.2/rest_api/getting_started.html"},"webhooks":{"status":"yes","note":"Real-time or queued webhooks for contact events.","source":"https://devdocs.mautic.org/en/7.2/webhooks/getting_started.html"},"self_hosting":{"status":"yes","note":"PHP app; production package, Composer or Git install.","source":"https://docs.mautic.org/en/7.2/getting_started/how_to_install_mautic.html"}},"strengths":["OSI open-source licence (GPL-3.0-or-later) with a large community (10,949 GitHub stars on 2026-11-08).","Visual campaign builder with decisions, conditions and actions.","Lead scoring with points, plus lifecycle stages and companies.","Bundled CRM plugins, including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, SugarCRM, Zoho and vTiger."],"strengths_sources":["https://github.com/mautic/mautic","https://docs.mautic.org/en/7.2/campaigns/campaign_builder.html","https://docs.mautic.org/en/7.2/points/points.html","https://docs.mautic.org/en/7.2/"],"latest_release":{"version":"7.2.2","date":"2026-10-26","source":"https://github.com/mautic/mautic/releases/tag/7.2.2"},"checked":"2026-11-08","guide":"listmonk-vs-mautic-vs-netsendo"},{"id":"keila","name":"Keila","kind":"both","website":"https://www.keila.io","licence":"AGPL-3.0 (open source); Keila Cloud-only code in extra/ is excluded","pricing_model":"Self-hosted software is free (AGPL-3.0); Keila Cloud is billed monthly by emails sent, with unlimited contacts on every plan.","pricing_model_kind":"free_software","free_plan":{"exists":true,"limits":"Self-hosted edition is free; Keila Cloud has no free plan.","source":"https://www.keila.io/pricing"},"comparable_plan":{"name":"Self-hosted (free); Keila Cloud by emails per month","reason":"Software is free; cloud tiers are picked by monthly emails for 4 sends a month to the whole list, as for every tool here.","source":"https://www.keila.io/pricing"},"prices":{"10000":{"usd":0,"billing":"free","note":"Free AGPL software; server and sending extra.","source":"https://github.com/pentacent/keila/blob/main/LICENSE.md","source_quality":"primary"},"50000":{"usd":0,"billing":"free","note":"Free AGPL software; server and sending extra.","source":"https://github.com/pentacent/keila/blob/main/LICENSE.md","source_quality":"primary"},"100000":{"usd":0,"billing":"free","note":"Free AGPL software; server and sending extra.","source":"https://github.com/pentacent/keila/blob/main/LICENSE.md","source_quality":"primary"}},"cloud_prices":{"10000":{"usd":72.76,"billing":"monthly","note":"Keila L (50,000 emails/month) for 4 sends to 10,000 contacts; base price €64, USD as shown to US buyers, excl. tax","source":"https://www.keila.io/pricing","source_quality":"primary"},"50000":{"usd":299,"billing":"monthly","note":"Keila XXL (250,000 emails/month) for 4 sends to 50,000 contacts; base price €256, USD as shown to US buyers, excl. tax","source":"https://www.keila.io/pricing","source_quality":"primary"},"100000":{"usd":null,"billing":null,"note":"4 sends to 100,000 contacts (400,000 emails) exceed the largest published plan (XXL, 250,000 emails/month)","source":"https://www.keila.io/pricing","source_quality":"primary"}},"price_notes":"Cloud plans are limited by emails per month, not contacts: XS €8 (2,000), S €16 (5,000), M €32 (15,000), L €64 (50,000), XL €128 (100,000), XXL €256 (250,000). The page shows EUR and localises through Paddle; USD values are the Paddle prices for US buyers (checkout.paddle.com/api/2.0/prices, customer_country=US): $9.50, $18.19, $36.38, $72.76, $145.53, $299.","price_notes_source":"https://www.keila.io/pricing","users_included":{"value":"Not stated on the pricing page; shared projects (team access) are listed as planned.","source":"https://www.keila.io/roadmap"},"data_location":{"eu_hosting_option":true,"note":"Self-hosted: wherever you run it. Cloud: runs on infrastructure in Germany and France.","source":"https://www.keila.io/"},"features":{"automation":{"status":"partial","note":"Welcome and double opt-in emails on signup; email automations planned.","source":"https://www.keila.io/roadmap"},"sms":{"status":"no","note":"Email-only; no SMS channel in the feature list.","source":"https://www.keila.io/"},"whatsapp":{"status":"no","note":"Email-only; no WhatsApp channel in the feature list.","source":"https://www.keila.io/"},"transactional_email":{"status":"yes","note":"API-only transactional messages since version 0.30.0.","source":"https://www.keila.io/updates/transactional-emails"},"crm_pipeline":{"status":"no","note":"Contacts with custom data and segments; no deals or pipeline.","source":"https://www.keila.io/segments-and-data"},"webinars":{"status":"no","note":"Not in the feature list or roadmap.","source":"https://www.keila.io/roadmap"},"landing_pages":{"status":"partial","note":"Signup forms can be used as stand-alone pages; no page builder.","source":"https://www.keila.io/docs/forms"},"forms":{"status":"yes","note":"Form builder with custom fields, captcha and double opt-in.","source":"https://www.keila.io/docs/forms"},"ab_testing":{"status":"no","note":"Listed as planned, not completed, on keila.io.","source":"https://www.keila.io/"},"ecommerce":{"status":"no","note":"Not in the feature list or roadmap.","source":"https://www.keila.io/"},"ai_assistant":{"status":"no","note":"Not in the feature list, roadmap or GitHub issues.","source":"https://www.keila.io/roadmap"},"mcp_server":{"status":"no","note":"None from Pentacent; third-party keila-mcp packages exist.","source":"https://github.com/pentacent"},"api":{"status":"yes","note":"API for contacts, campaigns, segments, forms, templates, messages.","source":"https://www.keila.io/docs/api"},"webhooks":{"status":"no","note":"Outbound event webhooks are an open feature request (#286).","source":"https://github.com/pentacent/keila/issues/286"},"self_hosting":{"status":"yes","note":"Official Docker image; needs PostgreSQL 14+.","source":"https://www.keila.io/docs/installation"}},"strengths":["AGPL-3.0 open source, advertised with 'no proprietary premium features'.","Official cloud runs on European infrastructure in Germany and France.","Several editors (block, Markdown, MJML, plain text) and Liquid templating.","Cloud plans charge by emails sent, with unlimited contacts on every plan."],"strengths_sources":["https://www.keila.io/","https://www.keila.io/","https://www.keila.io/","https://www.keila.io/pricing"],"latest_release":{"version":"0.40.2","date":"2026-11-04","source":"https://github.com/pentacent/keila/releases/tag/0.40.2"},"checked":"2026-11-08","guide":null},{"id":"sendy","name":"Sendy","kind":"self_hosted","website":"https://sendy.co","licence":"Proprietary commercial licence, one domain per licence","pricing_model":"One-time $69 licence per domain; updates free until the next major version; sending billed by Amazon SES or your SMTP provider.","pricing_model_kind":"one_time_licence","free_plan":{"exists":false,"limits":"No free plan; Sendy offers a refund if it does not work out.","source":"https://sendy.co/"},"comparable_plan":{"name":"Sendy software licence","reason":"Only edition; one-time fee, no list-size tiers.","source":"https://sendy.co/"},"prices":{"10000":{"usd":69,"billing":"one_time","note":"One-time fee per domain, not monthly; server and SES sending extra.","source":"https://sendy.co/","source_quality":"primary"},"50000":{"usd":69,"billing":"one_time","note":"One-time fee per domain, not monthly; server and SES sending extra.","source":"https://sendy.co/","source_quality":"primary"},"100000":{"usd":69,"billing":"one_time","note":"One-time fee per domain, not monthly; server and SES sending extra.","source":"https://sendy.co/","source_quality":"primary"}},"cloud_prices":null,"price_notes":"$69 one-time per domain. Updates are free up to the next major version; licences bought before Nov 08, 2025 need the 'Upgrade to version 7.x for only $34'. Optional AI Assistant add-on $49 one-time ($39 bundled with a new licence, $25 with the 7.x upgrade). Optional installation service $79. Sendy quotes Amazon SES sending at '$1.6 per 10,000 emails'.","price_notes_source":"https://sendy.co/get-updated","users_included":{"value":"One main account plus optional logins for each client brand.","source":"https://sendy.co/get-updated"},"data_location":{"eu_hosting_option":true,"note":"Self-hosted; SES regions include Ireland, Frankfurt, London, Paris, Stockholm, Milano.","source":"https://sendy.co/get-updated"},"features":{"automation":{"status":"partial","note":"Time-based autoresponder drips plus event 'Rules'; no multi-step workflow builder advertised.","source":"https://sendy.co/"},"sms":{"status":"no","note":"Email-only; no SMS in the feature list.","source":"https://sendy.co/"},"whatsapp":{"status":"no","note":"Email-only; no WhatsApp in the feature list.","source":"https://sendy.co/"},"transactional_email":{"status":"no","note":"API has no single-email send; covers subscribers, lists, brands, campaigns.","source":"https://sendy.co/api"},"crm_pipeline":{"status":"no","note":"Lists, segments and custom fields only.","source":"https://sendy.co/"},"webinars":{"status":"no","note":"Not in the feature list.","source":"https://sendy.co/"},"landing_pages":{"status":"no","note":"No page builder; custom subscribe/unsubscribe confirmation pages only.","source":"https://sendy.co/"},"forms":{"status":"yes","note":"Subscribe form or API; single or double opt-in.","source":"https://sendy.co/"},"ab_testing":{"status":"no","note":"Not in the feature list or changelog.","source":"https://sendy.co/get-updated"},"ecommerce":{"status":"no","note":"No native store features; third-party integrations such as Magento.","source":"https://sendy.co/"},"ai_assistant":{"status":"addon","note":"AI Assistant add-on, $49 one-time ($39 bundled with licence).","source":"https://sendy.co/"},"mcp_server":{"status":"no","note":"Not mentioned on sendy.co or its API page.","source":"https://sendy.co/api"},"api":{"status":"yes","note":"HTTP POST API: subscribers, lists, brands, create campaign.","source":"https://sendy.co/api"},"webhooks":{"status":"yes","note":"'Rules' can trigger webhooks on events.","source":"https://sendy.co/"},"self_hosting":{"status":"yes","note":"PHP with MySQL/MariaDB on standard web hosting.","source":"https://sendy.co/"}},"strengths":["One-time $69 licence with no monthly fee, whatever the list size.","Sends via Amazon SES and also works natively with SendGrid, Mailjet and Elastic Email.","White-labelled 'brands' with client logins, pricing, permissions and sending limits.","Autoresponders, list segmentation and Rules & Webhooks."],"strengths_sources":["https://sendy.co/","https://sendy.co/","https://sendy.co/","https://sendy.co/"],"latest_release":{"version":"7.1.7","date":null,"source":"https://sendy.co/get-updated"},"checked":"2026-11-08","guide":null}]}