# Email marketing platforms compared: prices and features

Checked 2026-11-08. This comparison is published by NETSENDO PSA, which makes NetSendo, one of the compared products. Web page: https://netsendo.com/en/compare. Data (JSON, CC BY 4.0): https://netsendo.com/compare.json.

In short: at 50,000 contacts the SaaS tools compared cost $249–$720 a month (Brevo to Klaviyo); NetSendo Cloud costs $59 (SILVER) or $156 (GOLD) including sending, because NetSendo does not charge per contact.

## Monthly price by list size

| Tool | Plan compared | 10,000 contacts | 50,000 contacts | 100,000 contacts |
|---|---|---:|---:|---:|
| NetSendo | NetSendo Cloud SILVER | $43 | $59 | $79 |
| NetSendo | NetSendo Cloud GOLD | $140 | $156 | $176 |
| NetSendo | Self-hosted SILVER (server not included) | $4 | $20 | $40 |
| NetSendo | Self-hosted GOLD (server not included) | $101 | $117 | $137 |
| Mailchimp | Standard | $135 | $450 | $800 |
| MailerLite | Comfort | $89 | $319 | $439 |
| Kit | Creator | $139 | $379 | $679 |
| Klaviyo | Email | $150 | $720 | $1,380 |
| ActiveCampaign | Plus | $189 (billed yearly) | $609 (billed yearly) | n/a |
| Brevo | Standard | $89 | $249 | $429 |
| GetResponse | Marketer | $114 | $359 | $599 |
| listmonk | Self-hosted (free) | $0 | $0 | $0 |
| Mautic | Self-hosted Mautic (free) | $0 | $0 | $0 |
| Keila | Self-hosted (free); Keila Cloud by emails per month | $0 | $0 | $0 |
| Sendy | Sendy software licence | $69 once | $69 once | $69 once |

## Features

| Feature | NetSendo | Mailchimp | MailerLite | Kit | Klaviyo | ActiveCampaign | Brevo | GetResponse | listmonk | Mautic | Keila | Sendy |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Multi-step marketing automation | yes | yes | yes | yes | yes | yes | yes | yes | no | yes | partial | partial |
| SMS marketing | yes | add-on | partial | partial | add-on | add-on | yes | higher plan | partial | yes | no | no |
| WhatsApp messages | no | add-on | partial | no | add-on | add-on | higher plan | no | partial | no | no | no |
| Transactional email | yes | add-on | add-on | no | partial | add-on | yes | higher plan | yes | yes | yes | no |
| CRM with a sales pipeline (deals) | yes | no | no | no | ? | add-on | partial | no | no | partial | no | no |
| Webinars hosted in the product | yes | no | no | no | ? | ? | ? | higher plan | no | no | no | no |
| Shop integrations (Shopify, WooCommerce) | yes | yes | yes | yes | yes | yes | yes | yes | no | no | no | no |
| Landing pages | partial | yes | yes | yes | yes | higher plan | partial | yes | no | yes | partial | no |
| Sign-up forms and pop-ups | yes | yes | yes | yes | yes | partial | yes | yes | partial | yes | yes | yes |
| A/B testing | higher plan | yes | yes | partial | yes | yes | yes | yes | no | yes | no | no |
| Generative AI for content and campaigns | yes | yes | yes | partial | yes | partial | yes | yes | no | no | no | add-on |
| Official MCP server for AI assistants | yes | partial | yes | yes | yes | yes | yes | yes | no | no | no | no |
| Public REST API | yes | yes | yes | yes | yes | yes | yes | yes | yes | yes | yes | yes |
| Webhooks | yes | yes | yes | yes | partial | yes | yes | yes | partial | yes | no | yes |
| Can run on your own server | yes | no | no | no | no | no | no | no | yes | yes | yes | yes |

Legend: yes = included in the compared plan; higher plan = only on a more expensive plan; add-on = paid add-on; partial = limited version; no = not offered (not in the vendor's plan comparison or documentation); ? = not verified.

## Tools

### NetSendo (our product)

- Type: self-hosted and managed cloud; licence: Proprietary, source-available (NetSendo EULA); not open source
- Pricing model: Flat price, not per contact: unlimited contacts, lists and sends on every plan. Sending is paid to the email provider you connect.
- Free plan: SILVER: free self-hosted licence with unlimited contacts; you pay for the server and sending
- Plan compared: NetSendo Cloud SILVER (cheapest managed plan; automations, SMS, CRM and live webinars are in every plan)
- Price notes: No price tiers by list size and no send caps in NetSendo. SMS is paid to your SMS gateway. Yearly billing costs 10 months.
- Users: SILVER: owner + 1 team member; GOLD: unlimited team members
- Data location: NetSendo Cloud runs in Falkenstein, Germany; self-hosted runs wherever you install it
- Features: Multi-step marketing automation: yes (automations and sales funnels on every plan); SMS marketing: yes (built in, sent through your gateway (Twilio, Vonage, MessageBird, Plivo, SMSAPI)); WhatsApp messages: no (not in the feature list); Transactional email: yes (POST /api/v1/email/send and /email/batch); CRM with a sales pipeline (deals): yes (contacts, companies, deals, tasks and lead scoring); Webinars hosted in the product: yes (live webinars on every plan; automated and hybrid webinars on GOLD); Shop integrations (Shopify, WooCommerce): yes (WooCommerce, Shopify, Stripe, Polar, WordPress); Landing pages: partial (page builder for webinar pages only); Sign-up forms and pop-ups: yes (sign-up forms, templates and import); A/B testing: higher plan (GOLD: A/B tests in campaigns and funnels); Generative AI for content and campaigns: yes (OpenAI, Claude, Gemini or Grok on your own API key; local models on GOLD); Official MCP server for AI assistants: yes (official @netsendo/mcp-client with 140 tools); Public REST API: yes (REST API v1 with scoped keys); Webhooks: yes (15 events, signed with HMAC-SHA256); Can run on your own server: yes (Docker Compose on your own server, or NetSendo Cloud)
- Strengths: Price does not grow with the list: unlimited contacts on every plan; Email, SMS, CRM pipeline and webinars in one tool, all on the free plan; Runs on your own server or in an EU cloud; the source code is public
- Website: https://netsendo.com; checked 2026-11-08

### Mailchimp

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per contact: price grows with the contact tier; monthly email send cap of 12x contacts on Standard (10x Essentials, 15x Premium)
- Free plan: 250 contacts, max 500 emails/month or 250/day, 1 seat, 1 audience; automation flows as free preview only
- Plan compared: Standard (cheapest plan with full multi-step flows (up to 200, branching); Essentials flows are capped at 4 steps, no branching, max 50,000 contacts)
- Price notes: Standard sends capped at 12x contacts/month, so 4 campaigns fit. Overages billed if the contact or send limit is exceeded. Standard stops at 100,000 contacts; larger lists via sales. Essentials: $110 (10k), $385 (50k), not available above 50,000. Premium: $350 / $815 / $1,025. A 15% first-12-months promo for 10k+ contacts is excluded. Unsubscribed and non-subscribed contacts count toward the limit (mailchimp.com/help/about-your-contacts/).
- Users: 5 seats on Standard
- Data location: servers in data centers in the United States; no regional hosting option mentioned
- Features: Multi-step marketing automation: yes (up to 200 flows, branching points, multiple starting points on Standard); SMS marketing: add-on (paid credits, Essentials+; 36 countries incl. US, CA, UK, AU, PL; approval required); WhatsApp messages: add-on (add-on with paid plan plus Messaging Credits; availability varies by country); Transactional email: add-on (Transactional Emails add-on, 'Prices vary' on Standard; demo only on Essentials); CRM with a sales pipeline (deals): no (no deals/pipeline feature in the full plan comparison); Webinars hosted in the product: no (no webinar feature in the full plan comparison); Shop integrations (Shopify, WooCommerce): yes (Shopify and WooCommerce integrations built by Mailchimp); Landing pages: yes (forms and landing pages included on all plans); Sign-up forms and pop-ups: yes (signup and pop-up forms included); A/B testing: yes (A/B and multivariate testing on Standard); Generative AI for content and campaigns: yes (generative AI features at no additional cost on Standard (Intuit Intelligence beta)); Official MCP server for AI assistants: partial (official MCP only for Transactional API and docs search; marketing via Claude/ChatGPT connectors); Public REST API: yes (Marketing API; separate Transactional API); Webhooks: yes (audience webhooks; Standard or Premium plan required); Can run on your own server: no (hosted service only; no self-hosted edition among plans)
- Strengths: 300+ integrations on every plan, including Free; Standard includes up to 200 automation flows with branching and multiple starting points; SMS add-on in 36 countries, including the US, Canada, the UK, Australia and Poland; Standard includes multivariate testing, send-time optimization and predictive segmentation
- Website: https://mailchimp.com; checked 2026-11-08

### MailerLite

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per subscriber: price grows with the subscriber tier; Comfort includes 10x the tier ceiling in emails per month, Power unlimited (fair use)
- Free plan: 250 subscribers, 2,500 emails/month, 2 seats, 3 active automations (5 steps), 1 website + 1 landing page, 3 forms
- Plan compared: Comfort (cheapest plan available at 10k+ subscribers with multi-step automations (50 active, up to 100 steps); Free has automations but caps at 250 subscribers)
- Price notes: Comfort sends capped at 10x the tier ceiling per month, so 4 campaigns fit. Going over the subscriber limit auto-upgrades to the next tier. Yearly billing saves 10%. Power (unlimited emails, multiple automation triggers): $129 / $389 / $489. Above 200K subscribers: Enterprise, custom price. Prices may be subject to taxes. Prices read from the page's price table (slider, 'Billed monthly').
- Users: 3 seats on Comfort
- Data location: data storage center in the European Union (ISO 27001)
- Features: Multi-step marketing automation: yes (visual builder; 50 active automations, up to 100 steps; one trigger each); SMS marketing: partial (only via sister product MailerSend: transactional SMS API, US and Canada, separate plan); WhatsApp messages: partial (only via MailerSend: WhatsApp API add-on on paid MailerSend plans); Transactional email: add-on (via separate MailerSend service with its own plans); CRM with a sales pipeline (deals): no (MailerLite says to look elsewhere if 'You need SMS sending or CRM'); Webinars hosted in the product: no ('MailerLite does not include native webinar hosting'; Zoom integration exists); Shop integrations (Shopify, WooCommerce): yes (Shopify and WooCommerce integrations built by MailerLite); Landing pages: yes (up to 10 landing pages and 10 websites on Comfort); Sign-up forms and pop-ups: yes (10 active forms on Comfort; embedded, pop-ups, form A/B tests); A/B testing: yes (email A/B and multivariate testing on Comfort); Generative AI for content and campaigns: yes (AI writing assistant (limited credits on Comfort), subject lines, AI landing pages); Official MCP server for AI assistants: yes (official MailerLite MCP server; full on Comfort, limited on Free); Public REST API: yes (MailerLite API on Comfort; limited on Free); Webhooks: yes (included on Comfort; limited on Free); Can run on your own server: no (hosted service only; no self-hosted edition among plans)
- Strengths: Data stored in an EU data center with ISO 27001 certification; Comfort bundles a website builder, landing pages, paid newsletters and digital product sales (with plan limits); Official MCP server on all plans, including Free; Free plan includes automations (3 active, 5 steps) for up to 250 subscribers
- Website: https://www.mailerlite.com; checked 2026-11-08

### Kit

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per subscriber: price grows with the subscriber tier; no sending limits on any plan
- Free plan: up to 10,000 subscribers; unlimited broadcasts, landing pages and forms; no visual automations or sequences; 1 user
- Plan compared: Creator (cheapest plan with visual automations and email sequences; Free has neither)
- Price notes: No sending limits on any plan, so 4 campaigns/month fit. Only unique, active subscribers count. Going over a tier auto-upgrades to the next one. Yearly billing costs 10x the monthly price ('save 17%'). Pro: $189 / $519 / $879 monthly (a first-year Pro promo is excluded). Digital product sales: 3.5% + 30c per transaction.
- Users: 2 users on Creator
- Data location: stored on servers in the United States and other countries; no EU hosting option documented
- Features: Multi-step marketing automation: yes (unlimited visual automations and email sequences on Creator); SMS marketing: partial (via 'SMS by SlickText' app; needs a SlickText account and credits); WhatsApp messages: no (not in plan comparison or 2026 release); Transactional email: no (API has broadcast and sequence endpoints, no single-email send); CRM with a sales pipeline (deals): no (no deals/pipeline in plan comparison; CRM via integrations); Webinars hosted in the product: no (no webinar hosting in plan comparison; integrations such as WebinarNinja); Shop integrations (Shopify, WooCommerce): yes (Shopify app; WooCommerce via Kit's WordPress plugin); Landing pages: yes (unlimited landing pages on all plans); Sign-up forms and pop-ups: yes (unlimited forms: modal, sticky bar, slide-in, inline); A/B testing: partial (subject lines only, 2 variants on Creator; content tests on Pro); Generative AI for content and campaigns: partial (built-in AI subject line generator for broadcasts; other AI via apps or MCP); Official MCP server for AI assistants: yes (official Kit MCP (app.kit.com/mcp) on paid plans; drafts broadcasts, does not send); Public REST API: yes (V4 API); Webhooks: yes (signed webhook endpoints via V4 API or app, with retries); Can run on your own server: no (hosted service only; no self-hosted edition among plans)
- Strengths: Free plan for up to 10,000 subscribers (broadcasts, forms and landing pages; no automations); No sending limits on any plan; Unlimited visual automations and email sequences on Creator; Built-in creator monetization: paid newsletters, digital products, Paid Recommendations and sponsorships
- Website: https://kit.com; checked 2026-11-08

### Klaviyo

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per active profile (contacts you can market to): price rises with profile tiers; Email plan includes sends up to 10x active profiles per month
- Free plan: Up to 250 active profiles and 500 emails/month; $5 of mobile messages and $5 of Composer usage per month; email support for the first 60 days; campaigns and flows included, A/B testing not
- Plan compared: Email (Flows are on every plan, but Free stops at 250 active profiles; Email is the cheapest paid plan with flows)
- Price notes: Prices read from the pricing page's profile slider (USD). Email-plan sends are 10x active profiles, so 4 campaigns/month fit at every size. As profiles grow the account moves to the next tier automatically; extra send volume means upgrading the plan. SMS/MMS/WhatsApp are a separate Mobile messaging plan billed per message (Email plan includes $5/month). The Marketing plan (adds social marketing, reviews, Customer Hub) lists $195 / $885 / $1,610 at 10k / 50k / 100k. Over 150,000 active profiles: Custom plan, talk to sales. Composer AI add-on $20/month.
- Users: Not stated; the pricing page lists no per-user or seat charge
- Data location: Opt-in EU data center (Germany) only for new accounts at account creation, as part of EU Residency services; existing accounts hosted in the US
- Features: Multi-step marketing automation: yes (Flows on all plans, including Free); SMS marketing: add-on (Mobile messaging plan billed per message; $5/month included; SMS in 23 listed countries); WhatsApp messages: add-on (Billed via Mobile messaging per message; no WhatsApp marketing messages to US numbers); Transactional email: partial (Individual flow emails approved as transactional; paid accounts, metric-triggered flows; no SMTP relay documented); CRM with a sales pipeline (deals): ? (Markets itself as a B2C CRM; no deals/pipeline feature found in pricing or docs); Webinars hosted in the product: ? (No webinar hosting listed on pricing page); Shop integrations (Shopify, WooCommerce): yes (Shopify, WooCommerce and others; WooCommerce events sync in real time); Landing pages: yes (Hosted landing pages with embedded form; link redirects need paid account (new accounts)); Sign-up forms and pop-ups: yes (Web forms on all plans); A/B testing: yes (Included on Email plan, not on Free); Generative AI for content and campaigns: yes (AI-generated segments, content, images; Composer agent $5 usage included, more $20/month); Official MCP server for AI assistants: yes (Klaviyo MCP server, remote (recommended) or local, in Klaviyo developer docs); Public REST API: yes (JSON:API-style REST API at a.klaviyo.com; private keys or OAuth); Webhooks: partial (Flow webhook actions (POST); system webhooks API only for Advanced KDP customers and app partners); Can run on your own server: no (Cloud only; customer data hosted by Klaviyo (AWS, US; opt-in EU for new accounts))
- Strengths: Store event data out of the box: the WooCommerce integration syncs nine events (Placed Order, Started Checkout, Viewed Product, etc.) in real time; Flows and segmentation included even on the Free plan; over 400 built-in integrations; One platform for email, SMS/MMS, WhatsApp, mobile push, reviews and helpdesk; Official MCP server for AI assistants, remote or local
- Website: https://www.klaviyo.com; checked 2026-11-08

### ActiveCampaign

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per contact, by plan tier; for accounts created on or after 2025-11-03 all contacts count, whatever their list status; monthly email sends capped at 10x (Starter, Plus) to 15x (Enterprise) the contact limit
- Free plan: no
- Plan compared: Plus (cheapest plan without a cap on automation steps; Starter allows 5 actions per automation, email only, up to 25,000 contacts ($149 at 10,000))
- Price notes: Pricing page shows only 'starts at' prices billed yearly (no month-to-month price displayed). Send limit 10x contacts on Starter and Plus (100,000 at 10k; 500,000 on Plus at 50k), so 4 campaigns/month fit; above the limit $0.005 per email. All contacts count toward the limit for accounts created on or after 2025-11-03. Starter: 1 user (can buy 1 more), max 25,000 contacts, 5 actions per automation. SMS, WhatsApp, Pipelines CRM and Transactional Email (Postmark) are paid add-ons; add-on prices are not on the pricing page. Above 50,000 contacts: talk to sales.
- Users: 1 on Starter (1 more can be purchased) and Plus; 3 on Pro; 5 on Enterprise
- Data location: Data centers in US, EU and Australia; region assigned by the account's GEO IP and cannot be changed
- Features: Multi-step marketing automation: yes (Multi-step automation on Starter, limited to 5 actions per automation; unlimited on Plus); SMS marketing: add-on (SMS add-on for Plus and higher; broadcasts in US, UK, AU); WhatsApp messages: add-on (Separate WhatsApp Messaging plan, combinable with Plus, Pro or Enterprise); Transactional email: add-on (Transactional Email add-on (Postmark), available on all plans including Starter); CRM with a sales pipeline (deals): add-on (Pipelines or Sales Engagement add-on, Plus and higher; not on Starter); Webinars hosted in the product: ? (Not in plan comparison; help centre covers webinar reminder automations only); Shop integrations (Shopify, WooCommerce): yes (Shopify, Square, WooCommerce and abandoned cart on all plans); Landing pages: higher plan (Landing pages from Plus); Sign-up forms and pop-ups: partial (Starter: standard and inline forms only; custom branded forms from Plus); A/B testing: yes (Campaign A/B tests on all plans; automation split tests email-only below Pro); Generative AI for content and campaigns: partial (Starter: AI automation and campaign builders, 500 AI credits; generative content/images from Plus); Official MCP server for AI assistants: yes (Official remote MCP server for Claude and ChatGPT, all plans); Public REST API: yes (REST API v3, all plans); Webhooks: yes ('API & webhooks' listed on all plans); Can run on your own server: no (Cloud only; contact data hosted in ActiveCampaign data centers (US, EU, AU))
- Strengths: Multi-step automation on every plan, with 950+ automation recipes; 1,000+ integrations, including Shopify, WooCommerce and an official MCP server for Claude and ChatGPT; Choice of US, EU or Australian data center (assigned by account location); Transactional email through its own Postmark-based add-on
- Website: https://www.activecampaign.com; checked 2026-11-08

### Brevo

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Per monthly email volume (campaigns and transactional); contacts stored free up to the plan limit (500,000 on Standard from the 20,000-emails tier)
- Free plan: 300 emails/day, up to 100,000 contacts, single user; automation limited to 2,000 contacts; no A/B testing; Brevo branding
- Plan compared: Standard (Free and Starter limit multi-step automation to 2,000 contacts; Standard is the cheapest plan with unlimited multi-step workflows)
- Price notes: Brevo prices by emails per month, not contacts: mapped at 4 campaigns/month to the whole list (40,000 / 200,000 / 400,000 emails for 10k / 50k / 100k contacts). Totals read from the pricing-page calculator (USD, monthly billing) and match Brevo's public pricing API; yearly billing is 10% cheaper. Standard tops out at 500,000 emails/month; beyond that Professional starts at $499/month (150,000 emails). 1 user included, extra marketing seats $12/month each (up to 3). 1 landing page included, 2-6 pages $24/month. SMS and WhatsApp billed per message by destination. 'Sent with Brevo' branding removed on Standard.
- Users: 1 on Standard; up to 3 with extra seats at $12/month each; 10 on Professional
- Data location: All hosting in the EU: OVH (France, Germany) and Google Cloud (Belgium)
- Features: Multi-step marketing automation: yes (Unlimited multi-step workflows on Standard; Free/Starter limited to 2,000 contacts); SMS marketing: yes (SMS campaigns on all plans; credits bought separately, priced by country; 180+ countries); WhatsApp messages: higher plan (WhatsApp campaigns and transactional WhatsApp API on Professional ($499+/month)); Transactional email: yes (Email API and SMTP relay on all plans); CRM with a sales pipeline (deals): partial (Sales Free: 1 pipeline, 50 open deals; Sales Essentials $31/month for unlimited); Webinars hosted in the product: ? (Not in feature comparison; Brevo lists meetings and video calls, not webinars); Shop integrations (Shopify, WooCommerce): yes (Shopify, WooCommerce plugin, PrestaShop; abandoned cart on all plans); Landing pages: partial (1 landing page included on Standard; more pages paid); Sign-up forms and pop-ups: yes (Custom signup forms on all plans; popups only from Professional); A/B testing: yes (Included from Standard); Generative AI for content and campaigns: yes (Aura AI and AI content generator on all plans; AI segmentation from Professional); Official MCP server for AI assistants: yes (Official Brevo MCP server (mcp.brevo.com), listed on all plans); Public REST API: yes (APIs on all plans); Webhooks: yes (Outbound webhooks on all plans; inbound webhooks from Professional); Can run on your own server: no (Cloud only; data hosted on Brevo's servers and Google Cloud in the EU)
- Strengths: Priced by emails sent, not contacts: Standard stores up to 500,000 contacts, so large lists mailed rarely stay cheap; Transactional email (API and SMTP relay) included on every plan, including Free; EU-hosted data (France, Germany, Belgium); Email, SMS, chat and a sales CRM with pipelines in one account
- Website: https://www.brevo.com; checked 2026-11-08

### GetResponse

- Type: SaaS; licence: Proprietary (SaaS)
- Pricing model: Monthly or yearly subscription priced by plan and contact list size up to 100,000; larger lists on custom Enterprise pricing. Paid plans include unlimited monthly email sends.
- Free plan: Up to 500 contacts and 2,500 emails/month, GetResponse badge, no A/B tests; premium features only in first 14 days
- Plan compared: Marketer (cheapest plan with unlimited multi-step automation workflows (Starter allows 1 custom workflow))
- Price notes: Net of tax; sends unlimited, so 4 campaigns/month cost nothing extra. Yearly billing saves 18%. Starter (1 custom workflow): $79 / $299 / $539; Creator: $134 / $414 / $690 at 10k / 50k / 100k. Above 100,000 contacts: Enterprise, custom price. 50% off monthly plans for charities and NGOs. Charged in USD or EUR.
- Users: 5 users on Marketer (Starter 3, Creator 5, Enterprise unlimited)
- Data location: Storage location for standard plans not published; US MAX entity lists Canada and US
- Features: Multi-step marketing automation: yes (Unlimited automation workflows on Marketer; Starter has 1 custom workflow); SMS marketing: higher plan (Enterprise (GetResponse MAX) only on US/global pricing); WhatsApp messages: no (No WhatsApp channel in plan comparison or Help Center index); Transactional email: higher plan (Enterprise (GetResponse MAX) only: triggered emails, API, SMTP); CRM with a sales pipeline (deals): no (No deal pipeline in plan comparison; CRM via Salesforce, HubSpot integrations); Webinars hosted in the product: higher plan (Creator: up to 100 attendees; Enterprise: up to 1,000); Shop integrations (Shopify, WooCommerce): yes (Shopify, WooCommerce, Magento, PrestaShop; abandoned cart recovery from Marketer); Landing pages: yes (Unlimited landing pages and visitors on paid plans); Sign-up forms and pop-ups: yes (Signup forms, popups; contact forms from Marketer); A/B testing: yes (Email A/B testing from Marketer; not on Starter or Free); Generative AI for content and campaigns: yes (AI email, subject line and landing page generators; unlimited from Marketer); Official MCP server for AI assistants: yes (Official GetResponse MCP server, free on every plan; saves drafts only); Public REST API: yes (REST API v3 on all plans; transactional API Enterprise only); Webhooks: yes (Events: opens, clicks, subscribe, unsubscribe, custom field changes; batching); Can run on your own server: no (Hosted SaaS only; plans are cloud subscriptions)
- Strengths: Unlimited monthly email sends on every paid plan; Webinars, course creator and website builder in the same account (Creator plan); Official MCP server for Claude, ChatGPT and other clients, free on every plan; Native store integrations (Shopify, WooCommerce, Magento, PrestaShop and more) on all plans
- Website: https://www.getresponse.com; checked 2026-11-08

### listmonk

- Type: self-hosted; licence: AGPL-3.0 (open source)
- Pricing model: Free and open-source software; you run it on your own server with PostgreSQL and pay your own hosting and sending provider.
- Free plan: Whole application is free under AGPL-3.0; hosting and sending are your own cost
- Plan compared: Self-hosted (free) (no paid tiers; note that listmonk has no multi-step automation workflows)
- Price notes: No official hosted or cloud plan. listmonk.app lists one-click instances from 3rd-party hosts and states it has no affiliation with them. Real cost = server + PostgreSQL + SMTP/ESP fees + admin time.
- Users: Multiple users with granular roles and list permissions (v4.0.0+); no seat limit stated
- Data location: Self-hosted: data stays in your own PostgreSQL, in any region you choose
- Features: Multi-step marketing automation: no (No drip sequences or workflows; maintainer: 'This isn't possible in listmonk' (2025)); SMS marketing: partial (Via HTTP 'messenger' webhooks; you run the bridge to an SMS gateway); WhatsApp messages: partial (Via HTTP messenger webhooks you implement; no built-in WhatsApp connector); Transactional email: yes (POST /api/tx with predefined templates; email or messengers); CRM with a sales pipeline (deals): no (No CRM; docs describe syncing with an external CRM via API); Webinars hosted in the product: no (Not part of the product (newsletter and mailing list manager)); Shop integrations (Shopify, WooCommerce): no (No native Shopify/WooCommerce; community WooCommerce plugin listed as unsupported); Landing pages: no (No page builder; only subscription, opt-in and archive page templates); Sign-up forms and pop-ups: partial (Hosted subscription form page and public subscription API; no popup builder); A/B testing: no (No A/B feature; maintainer called it out of scope (2020)); Generative AI for content and campaigns: no (No AI writing features in the feature list or docs); Official MCP server for AI assistants: no (No official server; community listmonk-mcp listed as unverified 3rd-party); Public REST API: yes (REST API for all dashboard features; scoped API tokens); Webhooks: partial (Inbound bounce webhooks and outbound messenger pushes; event webhooks unreleased (PR #2839)); Can run on your own server: yes (Single Go binary or Docker Compose; needs PostgreSQL 12+)
- Strengths: Free and open source (AGPL-3.0), single binary with PostgreSQL; Very low resource use: a 7+ million email campaign peaked at 57 MB RAM; High-throughput multi-SMTP queues with rate limiting, SQL-based segmentation; Large, active project: 24,194 GitHub stars and three stable releases in 2026
- Website: https://listmonk.app; checked 2026-11-08

### Mautic

- Type: self-hosted; licence: GPL-3.0-or-later (open source)
- Pricing model: Free GPL software you host yourself; the project runs no hosted plan, managed hosting is sold by partner Dropsolid.
- Free plan: Whole application is free under GPL-3.0; server and email sending are paid separately.
- Plan compared: Self-hosted Mautic (free) (Only first-party option; the project itself sells no hosted plan.)
- Price notes: No official cloud from the Mautic project. mautic.org links managed plans from Dropsolid, 'our official trials and hosting partner': Mautic Essential from €247.50/mo billed annually (€275/mo quarterly), Professional from €1237/mo, Enterprise custom. Third-party, EUR only, so not counted as cloud_prices.
- Users: No user limit stated; administrators create users and assign roles.
- Data location: Self-hosted: data stays wherever you run it. No official cloud.
- Features: Multi-step marketing automation: yes (Drag-and-drop campaign builder with decisions, conditions and actions.); SMS marketing: yes (Built-in SMS channel; Twilio transport ships in core, Twilio account needed.); WhatsApp messages: no (Not a channel in the 7.2 docs.); Transactional email: yes (Template emails are transactional; API endpoint sends an email to a contact.); CRM with a sales pipeline (deals): partial (Companies, points and lifecycle stages; no deals. CRM sync via plugins.); Webinars hosted in the product: no (No webinar module; GoToWebinar (Citrix) plugin left core in 5.0.); Shop integrations (Shopify, WooCommerce): no (Not a core feature in the 7.2 docs.); Landing pages: yes (Drag-and-drop landing page builder.); Sign-up forms and pop-ups: yes (Form builder with progressive profiling; forms can trigger campaigns.); A/B testing: yes (A/B tests for segment emails with automatic winner selection.); Generative AI for content and campaigns: no (No core AI; project says it hosts no AI services.); Official MCP server for AI assistants: no (None in the mautic GitHub org; community servers exist (e.g. kuzmany/mcp-mautic).); Public REST API: yes (REST API, off by default; enable in API settings.); Webhooks: yes (Real-time or queued webhooks for contact events.); Can run on your own server: yes (PHP app; production package, Composer or Git install.)
- Strengths: OSI open-source licence (GPL-3.0-or-later) with a large community (10,949 GitHub stars on 2026-11-08).; Visual campaign builder with decisions, conditions and actions.; Lead scoring with points, plus lifecycle stages and companies.; Bundled CRM plugins, including Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, SugarCRM, Zoho and vTiger.
- Website: https://mautic.org; checked 2026-11-08

### Keila

- Type: self-hosted and managed cloud; licence: AGPL-3.0 (open source); Keila Cloud-only code in extra/ is excluded
- Pricing model: Self-hosted software is free (AGPL-3.0); Keila Cloud is billed monthly by emails sent, with unlimited contacts on every plan.
- Free plan: Self-hosted edition is free; Keila Cloud has no free plan.
- Plan compared: Self-hosted (free); Keila Cloud by emails per month (Software is free; cloud tiers are picked by monthly emails for 4 sends a month to the whole list, as for every tool here.)
- Price notes: Cloud plans are limited by emails per month, not contacts: XS €8 (2,000), S €16 (5,000), M €32 (15,000), L €64 (50,000), XL €128 (100,000), XXL €256 (250,000). The page shows EUR and localises through Paddle; USD values are the Paddle prices for US buyers (checkout.paddle.com/api/2.0/prices, customer_country=US): $9.50, $18.19, $36.38, $72.76, $145.53, $299.
- Users: Not stated on the pricing page; shared projects (team access) are listed as planned.
- Data location: Self-hosted: wherever you run it. Cloud: runs on infrastructure in Germany and France.
- Features: Multi-step marketing automation: partial (Welcome and double opt-in emails on signup; email automations planned.); SMS marketing: no (Email-only; no SMS channel in the feature list.); WhatsApp messages: no (Email-only; no WhatsApp channel in the feature list.); Transactional email: yes (API-only transactional messages since version 0.30.0.); CRM with a sales pipeline (deals): no (Contacts with custom data and segments; no deals or pipeline.); Webinars hosted in the product: no (Not in the feature list or roadmap.); Shop integrations (Shopify, WooCommerce): no (Not in the feature list or roadmap.); Landing pages: partial (Signup forms can be used as stand-alone pages; no page builder.); Sign-up forms and pop-ups: yes (Form builder with custom fields, captcha and double opt-in.); A/B testing: no (Listed as planned, not completed, on keila.io.); Generative AI for content and campaigns: no (Not in the feature list, roadmap or GitHub issues.); Official MCP server for AI assistants: no (None from Pentacent; third-party keila-mcp packages exist.); Public REST API: yes (API for contacts, campaigns, segments, forms, templates, messages.); Webhooks: no (Outbound event webhooks are an open feature request (#286).); Can run on your own server: yes (Official Docker image; needs PostgreSQL 14+.)
- Strengths: AGPL-3.0 open source, advertised with 'no proprietary premium features'.; Official cloud runs on European infrastructure in Germany and France.; Several editors (block, Markdown, MJML, plain text) and Liquid templating.; Cloud plans charge by emails sent, with unlimited contacts on every plan.
- Website: https://www.keila.io; checked 2026-11-08

### Sendy

- Type: self-hosted; licence: Proprietary commercial licence, one domain per licence
- Pricing model: One-time $69 licence per domain; updates free until the next major version; sending billed by Amazon SES or your SMTP provider.
- Free plan: no
- Plan compared: Sendy software licence (Only edition; one-time fee, no list-size tiers.)
- Price notes: $69 one-time per domain. Updates are free up to the next major version; licences bought before Nov 08, 2025 need the 'Upgrade to version 7.x for only $34'. Optional AI Assistant add-on $49 one-time ($39 bundled with a new licence, $25 with the 7.x upgrade). Optional installation service $79. Sendy quotes Amazon SES sending at '$1.6 per 10,000 emails'.
- Users: One main account plus optional logins for each client brand.
- Data location: Self-hosted; SES regions include Ireland, Frankfurt, London, Paris, Stockholm, Milano.
- Features: Multi-step marketing automation: partial (Time-based autoresponder drips plus event 'Rules'; no multi-step workflow builder advertised.); SMS marketing: no (Email-only; no SMS in the feature list.); WhatsApp messages: no (Email-only; no WhatsApp in the feature list.); Transactional email: no (API has no single-email send; covers subscribers, lists, brands, campaigns.); CRM with a sales pipeline (deals): no (Lists, segments and custom fields only.); Webinars hosted in the product: no (Not in the feature list.); Shop integrations (Shopify, WooCommerce): no (No native store features; third-party integrations such as Magento.); Landing pages: no (No page builder; custom subscribe/unsubscribe confirmation pages only.); Sign-up forms and pop-ups: yes (Subscribe form or API; single or double opt-in.); A/B testing: no (Not in the feature list or changelog.); Generative AI for content and campaigns: add-on (AI Assistant add-on, $49 one-time ($39 bundled with licence).); Official MCP server for AI assistants: no (Not mentioned on sendy.co or its API page.); Public REST API: yes (HTTP POST API: subscribers, lists, brands, create campaign.); Webhooks: yes ('Rules' can trigger webhooks on events.); Can run on your own server: yes (PHP with MySQL/MariaDB on standard web hosting.)
- Strengths: One-time $69 licence with no monthly fee, whatever the list size.; Sends via Amazon SES and also works natively with SendGrid, Mailjet and Elastic Email.; White-labelled 'brands' with client logins, pricing, permissions and sending limits.; Autoresponders, list segmentation and Rules & Webhooks.
- Website: https://sendy.co; checked 2026-11-08

## Method

- For each tool, the cheapest plan whose marketing automation has no cap on the number of steps and supports branching. Cheaper plans that cap automations at a few steps or one workflow are named in the price notes.
- USD per month, excluding tax, without promotions, read on the vendor's own pricing page on the date in "checked". Where a vendor publishes only yearly-billed prices, billing is "yearly" and the monthly equivalent is shown.
- Prices at 10,000, 50,000 and 100,000 contacts (or subscribers or profiles, as the vendor counts them).
- SaaS prices include email sending. NetSendo's do not: you connect your own provider. To compare like for like, NetSendo is priced with 4 campaigns a month to the whole list through Amazon SES at $0.10 per 1,000 emails (https://aws.amazon.com/ses/pricing/). Self-hosted tools also need a server, which is not included.
- Each feature is marked "yes" only when it is in the compared plan; other values: yes = included in the compared plan; higher_plan = only on a more expensive plan; addon = paid add-on; partial = limited version; no = not offered (not in the vendor's plan comparison or documentation); unknown = not verified. Every value links to the page it was read on.
- This comparison is published by NETSENDO PSA, which makes NetSendo, one of the compared products.
- Found an error? Write to contact@netsendo.com with a link to the vendor page; we fix verified errors.

Sources for every value are in the JSON file: https://netsendo.com/compare.json