NetSendo v1.7.18: New Open Triggers & Smarter CRM
In the world of marketing automation, timing isn't just one thing; it's everything. Sending a follow-up is easy, but sending the right follow-up based on a user's specific action—or inaction—is what separates a good campaign from a great one. How do you re-engage subscribers who opened your launch announcement but didn't click? How do you gently nudge those who missed an important update?
We're thrilled to introduce NetSendo v1.7.18, an update focused on giving you that precise control. This release debuts powerful "Message Open" triggers, allowing you to build more intelligent, responsive automation sequences than ever before. Combined with significant UI and CRM enhancements, this update makes your self-hosted marketing platform even smarter.
🚀 What's New in v1.7.18
This release is packed with features designed to improve your workflow efficiency and campaign intelligence. Let's dive in.
Message Open Triggers
Create automation based on whether a subscriber opened a specific previous email.
Customizable Columns
Drag and drop to reorder subscriber list columns and save your preferred view.
Smarter CRM Deletion
Delete companies and contacts with clear confirmation modals that explain the consequences.
Enhanced Zoom Sync
Zoom meeting links are now automatically added to synced Google Calendar events.
Granular Follow-ups with Message Open Triggers
The star of this update is a pair of new automation triggers: Opened message and Did not open message. Think of it like a real conversation—you can now tailor your response based on whether someone acknowledged your last message. This allows you to create sophisticated re-engagement campaigns, A/B test subject lines on non-openers, and ensure your most critical communications are seen.
ℹ️ Note: These triggers work by checking the open status of a specific, previously sent message in your campaign sequence, giving you surgical precision for your follow-ups.
Customize Your Workspace: Draggable Subscriber Columns
Your workflow is unique, and your dashboard should reflect that. We've added drag-and-drop ordering for your subscriber list columns. Want to see 'Last Seen' right next to the email address? Simply drag it there. Your custom column order is saved in your browser's local storage, so your perfect layout is always waiting for you.
A Safer, Smarter CRM
Managing data requires both power and responsibility. We've overhauled the deletion process in the built-in CRM. When deleting a company, you now have a clear option to either delete its associated contacts or simply unlink them. New confirmation modals for both contacts and companies explain exactly what will happen, preventing accidental data loss and giving you full control over your data governance.
💡 Benefits & Use Cases
Here’s how you can leverage the new features in v1.7.18 for real-world results.
E-commerce: Re-engage Hesitant Buyers
A subscriber opens your "Limited-Time Offer" email but doesn't click. They're interested, but not convinced. With v1.7.18, you can:
- Set up a trigger for "Opened message" on your initial offer email.
- Send a follow-up 10 hours later with a subject like "Still thinking it over? Your offer expires soon!"
- Include social proof or a testimonial to nudge them toward a purchase.
SaaS: Boost New Feature Adoption
You've launched a game-changing new feature, but you need to make sure users see it. Your goal is maximum visibility.
- Send an initial announcement email.
- After 3 days, use the "Did not open message" trigger.
- Send the same core message but with a completely different, more urgent subject line (e.g., "Don't miss out on [Feature Name]").
- This simple tactic can significantly increase the reach of your announcements.
Agencies: Streamline Client Management
Efficiently manage multiple client accounts with the new UI and CRM tools.
- Customize the subscriber column view for each client, prioritizing the data that matters most to them.
- Use the enhanced CRM delete functionality to safely offboard clients, ensuring clean data separation and preventing accidental deletion of shared contacts.
🛠️ Step-by-Step Guide: Creating a Re-engagement Campaign
Let's walk through setting up a campaign to target subscribers who didn't open your first email.
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Create Your Initial Message
In the Campaigns section, build a new sequence. Your first message is your main announcement (e.g., "Our Biggest Sale of the Year!").
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Add a Follow-up Step
Add a new 'Send Message' action to your sequence. This will be the email for non-openers.
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Select the "Did Not Open" Trigger
In the settings for your new message, go to the 'Triggers' tab. Select the "Did not open message" trigger type. You can also add a time delay here (e.g., wait 2 days).
[Image: A screenshot of the NetSendo campaign builder, showing the trigger selection dropdown with "Did not open message" highlighted.]
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Target the First Message
A search box will appear. Type the name of your initial campaign message and select it from the list. This tells NetSendo which email to check the open status for.
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Write Your Follow-up Email
Craft the content for your second email. Best practice is to change the subject line to something compelling to entice a new open. The email body can be the same or slightly modified.
⚠️ Important: Email open tracking relies on a tracking pixel. It's highly accurate but not 100%, as some email clients may block images. Keep this in mind when analyzing campaign performance.
🎯 Expert Tips
Don't stop at just one trigger. Combine "Opened message" with a "Has tag" condition to follow up only with your most engaged VIP customers who showed interest.
The "Did not open" trigger is a perfect, low-risk way to A/B test subject lines. If your first subject didn't work, you get a second chance with the same audience segment.
Use the new draggable columns feature to create a "power view." Move your most-used data columns to the left and hide ones you rarely need. A cleaner UI leads to faster work.
Ready to Upgrade Your Automations?
NetSendo v1.7.18 empowers you with the precision tools needed for modern marketing automation, all while reinforcing our commitment to data ownership and control. By reacting to subscriber engagement in real time, you can build smarter, more effective campaigns.
Upgrade to the latest version to get started today:
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