NetSendo v1.9.3: Go Global with Multi-Language Campaigns
🚀 What's New in v1.9.3
Are you sending the same English-language email to your entire global audience? While efficient, it often leads to lower engagement. A subscriber in Germany is far more likely to connect with a message in German than one in English. Personalization goes beyond just using a first name—it's about speaking your customer's language.
NetSendo v1.9.3 breaks down this language barrier. We're thrilled to introduce a complete Multi-Language Campaign System, allowing you to manage, send, and automate localized content from a single message. Combined with Timezone-Aware Sending, you can now deliver a truly personalized experience to every subscriber, no matter where they are.
A Unified System for Global Reach
At its core, the new system allows you to store different language versions of your content within a single message. Think of it as one campaign "container" that holds translations for English, Polish, German, and Spanish. When it's time to send, NetSendo automatically matches the right language to each subscriber based on their profile preference.
Multi-Language Content
Manage translations for subject, preheader, and email body directly in the message editor with a simple tabbed interface.
Timezone-Aware Sending
Schedule campaigns to send at a specific time (e.g., 9:00 AM) in each subscriber's local timezone for maximum impact.
Smart Automation
The sending engine automatically resolves the correct language and time, with a reliable fallback to your default content.
CRM Control
A new setting lets you decide if mailing list subscribers should automatically become CRM contacts when they trigger scoring rules.
💡 Benefits & Use Cases
This update unlocks powerful new strategies for businesses that operate across different regions. Here’s how you can leverage it:
Global E-commerce Store
A customer from Spain abandons their cart. With NetSendo, your automated abandoned cart sequence can now send them a reminder in Spanish. A few hours later, a customer from Germany gets the same reminder, but in perfect German, all from a single automation rule.
- Trigger one workflow for all languages.
- Send post-purchase follow-ups in the customer's native language.
- Increase conversion rates with localized promotional offers.
International SaaS Platform
Onboard new users from around the world with a perfectly timed and translated welcome series. A new user in Tokyo receives their first email at 9 AM JST, written in Japanese. A user in San Francisco gets theirs at 9 AM PST in English. This creates a seamless, professional first impression.
- Improve user activation with clear, localized instructions.
- Reduce churn by sending feature updates in the user's language.
- Gather feedback with multi-language surveys.
📋 Step-by-Step Guide: Your First Multi-Language Campaign
Ready to get started? Launching a localized campaign is incredibly straightforward. Here’s how:
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Update Subscriber Data
First, ensure your subscribers have a language preference set. You can do this via CSV import (mapping a 'language' or 'lang' column), through the API, or by letting subscribers choose on their public preferences page. Use standard 2-letter ISO codes like 'en', 'pl', 'de', 'es'.
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Create a New Message
Start creating a broadcast or autoresponder message as you normally would. Design and write the content in your primary or default language first.
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Add Translations
In the message editor, you'll see a new language management UI. Click 'Add Translation', select a language, and new tabs will appear. You can now add a unique subject, preheader, and body content for that language. Use the 'Copy from default' button to speed things up.
ℹ️ Note: A globe icon will appear next to subscribers in your lists, indicating their language preference.
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Enable Timezone-Aware Sending
In the 'Settings' tab of the message editor, check the box labeled "Send in subscriber's timezone". This ensures your email lands in their inbox at the time you specify, adjusted for their local timezone.
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Launch Your Campaign
That's it! Schedule or send your message. NetSendo's engine will handle the complex logic of matching the right language and calculating the correct sending time for every single subscriber.
🎯 Expert Tips
Your default language content is crucial. It serves as the fallback for any subscriber without a language preference or for whom you haven't created a translation. Make sure it's polished and universally understandable.
Use your website forms to automatically set a subscriber's language. Pass the language code to NetSendo via a hidden field on your form or through our API during sign-up. This saves you from manual data entry and ensures accuracy.
Create dynamic segments in NetSendo based on the 'language' attribute. This allows you to track campaign performance (open rates, click rates) for each linguistic group and optimize your content accordingly.
Ready to Go Global?
Data ownership and unlimited sending now speak every language. Update your instance to v1.9.3 today and start building stronger connections with your global audience.
