Comparison dataset: email marketing prices and features

The data behind the comparison page: monthly prices at 10,000, 50,000, 100,000 contacts and 15 features of NetSendo and 11 other email marketing tools (Mailchimp, MailerLite, Kit, Klaviyo, ActiveCampaign, Brevo, GetResponse, listmonk, Mautic, Keila, Sendy), every value with the page it was read on. Version 1.0.0, checked 2026-11-08. Free to reuse with attribution under CC BY 4.0.

This comparison is published by NETSENDO PSA, which makes NetSendo, one of the compared products.

Formats

Format	Where
JSON	https://netsendo.com/compare.json
Markdown	https://netsendo.com/compare.md
REST API	https://netsendo.com/api/v1/comparison (optional ?vendors=id,id; NetSendo is always included)
MCP tool	compare_platforms on https://netsendo.com/mcp (arguments: vendors, list_size)
llms.txt	https://netsendo.com/llms.txt (summary) and https://netsendo.com/llms-full.txt (full tables)

No key and no login. The API and MCP server allow 60 requests per minute per client; the JSON and Markdown files are cached for an hour.

curl -s 'https://netsendo.com/api/v1/comparison?vendors=mailchimp,klaviyo'

MCP (Streamable HTTP, after initialize):

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "compare_platforms",
    "arguments": {
      "vendors": [
        "mailchimp"
      ],
      "list_size": 50000
    }
  }
}

Fields

Top level

Field	Meaning
name, description	What the dataset is
version	Semantic version; the major number changes only when a field is renamed or removed
checked	The day every value was last read on the vendor's own page (YYYY-MM-DD)
publisher, license, urls	Who publishes it, the licence and where each format lives
methodology	How plans, prices, sending and features were chosen and read (also below)
list_sizes	Contact counts the prices are given for: 10000, 50000, 100000
feature_groups, features	Feature keys in display order and what each one means
statuses	What each feature status means
changelog	Versions and what changed
vendors	One object per tool, NetSendo first (fields below)

Each tool (vendors[])

Field	Meaning
id, name, website	Stable id (use it in ?vendors=), display name and home page
kind	saas, self_hosted or both (self-hosted software with an official managed cloud)
licence	Licence of the software, or Proprietary (SaaS)
pricing_model, pricing_model_kind	How the price is set: per_contact, per_email, flat_licence, free_software or one_time_licence
free_plan	{ exists, limits, source }
comparable_plan	{ name, reason, source }: the cheapest plan with multi-step automation
prices	{ "10000" \| "50000" \| "100000": price } on the compared plan (price object below)
cloud_prices	Same shape, for the official cloud of a self-hosted tool; null when there is none
other_plans	NetSendo only: Cloud GOLD and the self-hosted licences, priced the same way
price_notes, price_notes_source	Overage, send caps, seats and other conditions
users_included	{ value, source }
data_location	{ eu_hosting_option, note, source }
features	{ <feature key>: { status, note, source } } for every key below
strengths, strengths_sources	What the tool does well, from its own pages
latest_release	{ version, date, source } for self-hosted software
checked	Day the values were read
guide	Slug of a netsendo.com guide about switching from the tool, if any
is_publisher	true for NetSendo, the publisher's own product

Price object

Field	Meaning
usd	Amount in US dollars, excluding tax; null when the vendor does not publish it
billing	monthly, yearly (only a yearly-billed price is published; the monthly equivalent is given), free or one_time
note	Conditions that change the price
source	Page the price was read on
source_quality	primary (the vendor's own page) or secondary (a third-party page, used only when the vendor's page could not be read)

Feature keys

Key	Meaning
automation	Multi-step marketing automation
sms	SMS marketing
whatsapp	WhatsApp messages
transactional_email	Transactional email
crm_pipeline	CRM with a sales pipeline (deals)
webinars	Webinars hosted in the product
ecommerce	Shop integrations (Shopify, WooCommerce)
landing_pages	Landing pages
forms	Sign-up forms and pop-ups
ab_testing	A/B testing
ai_assistant	Generative AI for content and campaigns
mcp_server	Official MCP server for AI assistants
api	Public REST API
webhooks	Webhooks
self_hosting	Can run on your own server

Feature statuses

Status	Meaning
yes	included in the compared plan
higher_plan	only on a more expensive plan
addon	paid add-on
partial	limited version
no	not offered (not in the vendor's plan comparison or documentation)
unknown	not verified

Method

For each tool, the cheapest plan whose marketing automation has no cap on the number of steps and supports branching. Cheaper plans that cap automations at a few steps or one workflow are named in the price notes.
USD per month, excluding tax, without promotions, read on the vendor's own pricing page on the date in "checked". Where a vendor publishes only yearly-billed prices, billing is "yearly" and the monthly equivalent is shown.
Prices at 10,000, 50,000 and 100,000 contacts (or subscribers or profiles, as the vendor counts them).
SaaS prices include email sending. NetSendo's do not: you connect your own provider. To compare like for like, NetSendo is priced with 4 campaigns a month to the whole list through Amazon SES at $0.10 per 1,000 emails (https://aws.amazon.com/ses/pricing/). Self-hosted tools also need a server, which is not included.
Each feature is marked "yes" only when it is in the compared plan; other values: yes = included in the compared plan; higher_plan = only on a more expensive plan; addon = paid add-on; partial = limited version; no = not offered (not in the vendor's plan comparison or documentation); unknown = not verified. Every value links to the page it was read on.
Found an error? Write to contact@netsendo.com with a link to the vendor page; we fix verified errors.

Tools in this version

id	Tool
netsendo	NetSendo (self-hosted and cloud), checked 2026-11-08
mailchimp	Mailchimp (SaaS), checked 2026-11-08
mailerlite	MailerLite (SaaS), checked 2026-11-08
kit	Kit (SaaS), checked 2026-11-08
klaviyo	Klaviyo (SaaS), checked 2026-11-08
activecampaign	ActiveCampaign (SaaS), checked 2026-11-08
brevo	Brevo (SaaS), checked 2026-11-08
getresponse	GetResponse (SaaS), checked 2026-11-08
listmonk	listmonk (self-hosted), checked 2026-11-08
mautic	Mautic (self-hosted), checked 2026-11-08
keila	Keila (self-hosted and cloud), checked 2026-11-08
sendy	Sendy (self-hosted), checked 2026-11-08

How to cite

NETSENDO PSA, "Email marketing platforms compared: prices and features", version 1.0.0 (2026-11-08), https://netsendo.com/compare.json, CC BY 4.0.

Changelog

1.0.0 (2026-11-08): First version: NetSendo and 11 other tools.