| Mensajería |
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| Automatización de varios pasos | ✓Incluido: automations and sales funnels on every plan | ✓Incluido: up to 200 flows, branching points, multiple starting points on Standard | ✓Incluido: visual builder; 50 active automations, up to 100 steps; one trigger each | ✓Incluido: unlimited visual automations and email sequences on Creator | ✓Incluido: Flows on all plans, including Free | ✓Incluido: Multi-step automation on Starter, limited to 5 actions per automation; unlimited on Plus | ✓Incluido: Unlimited multi-step workflows on Standard; Free/Starter limited to 2,000 contacts | ✓Incluido: Unlimited automation workflows on Marketer; Starter has 1 custom workflow | ✕No disponible: No drip sequences or workflows; maintainer: 'This isn't possible in listmonk' (2025) | ✓Incluido: Drag-and-drop campaign builder with decisions, conditions and actions. | ◐Limitado: Welcome and double opt-in emails on signup; email automations planned. | ◐Limitado: Time-based autoresponder drips plus event 'Rules'; no multi-step workflow builder advertised. |
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| SMS marketing | ✓Incluido: built in, sent through your gateway (Twilio, Vonage, MessageBird, Plivo, SMSAPI) | +Complemento de pago: paid credits, Essentials+; 36 countries incl. US, CA, UK, AU, PL; approval required | ◐Limitado: only via sister product MailerSend: transactional SMS API, US and Canada, separate plan | ◐Limitado: via 'SMS by SlickText' app; needs a SlickText account and credits | +Complemento de pago: Mobile messaging plan billed per message; $5/month included; SMS in 23 listed countries | +Complemento de pago: SMS add-on for Plus and higher; broadcasts in US, UK, AU | ✓Incluido: SMS campaigns on all plans; credits bought separately, priced by country; 180+ countries | ↑Solo en un plan superior: Enterprise (GetResponse MAX) only on US/global pricing | ◐Limitado: Via HTTP 'messenger' webhooks; you run the bridge to an SMS gateway | ✓Incluido: Built-in SMS channel; Twilio transport ships in core, Twilio account needed. | ✕No disponible: Email-only; no SMS channel in the feature list. | ✕No disponible: Email-only; no SMS in the feature list. |
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| WhatsApp | ✕No disponible: not in the feature list | +Complemento de pago: add-on with paid plan plus Messaging Credits; availability varies by country | ◐Limitado: only via MailerSend: WhatsApp API add-on on paid MailerSend plans | ✕No disponible: not in plan comparison or 2026 release | +Complemento de pago: Billed via Mobile messaging per message; no WhatsApp marketing messages to US numbers | +Complemento de pago: Separate WhatsApp Messaging plan, combinable with Plus, Pro or Enterprise | ↑Solo en un plan superior: WhatsApp campaigns and transactional WhatsApp API on Professional ($499+/month) | ✕No disponible: No WhatsApp channel in plan comparison or Help Center index | ◐Limitado: Via HTTP messenger webhooks you implement; no built-in WhatsApp connector | ✕No disponible: Not a channel in the 7.2 docs. | ✕No disponible: Email-only; no WhatsApp channel in the feature list. | ✕No disponible: Email-only; no WhatsApp in the feature list. |
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| Emails transaccionales | ✓Incluido: POST /api/v1/email/send and /email/batch | +Complemento de pago: Transactional Emails add-on, 'Prices vary' on Standard; demo only on Essentials | +Complemento de pago: via separate MailerSend service with its own plans | ✕No disponible: API has broadcast and sequence endpoints, no single-email send | ◐Limitado: Individual flow emails approved as transactional; paid accounts, metric-triggered flows; no SMTP relay documented | +Complemento de pago: Transactional Email add-on (Postmark), available on all plans including Starter | ✓Incluido: Email API and SMTP relay on all plans | ↑Solo en un plan superior: Enterprise (GetResponse MAX) only: triggered emails, API, SMTP | ✓Incluido: POST /api/tx with predefined templates; email or messengers | ✓Incluido: Template emails are transactional; API endpoint sends an email to a contact. | ✓Incluido: API-only transactional messages since version 0.30.0. | ✕No disponible: API has no single-email send; covers subscribers, lists, brands, campaigns. |
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| Ventas |
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| CRM con embudo de ventas | ✓Incluido: contacts, companies, deals, tasks and lead scoring | ✕No disponible: no deals/pipeline feature in the full plan comparison | ✕No disponible: MailerLite says to look elsewhere if 'You need SMS sending or CRM' | ✕No disponible: no deals/pipeline in plan comparison; CRM via integrations | ?Sin verificar: Markets itself as a B2C CRM; no deals/pipeline feature found in pricing or docs | +Complemento de pago: Pipelines or Sales Engagement add-on, Plus and higher; not on Starter | ◐Limitado: Sales Free: 1 pipeline, 50 open deals; Sales Essentials $31/month for unlimited | ✕No disponible: No deal pipeline in plan comparison; CRM via Salesforce, HubSpot integrations | ✕No disponible: No CRM; docs describe syncing with an external CRM via API | ◐Limitado: Companies, points and lifecycle stages; no deals. CRM sync via plugins. | ✕No disponible: Contacts with custom data and segments; no deals or pipeline. | ✕No disponible: Lists, segments and custom fields only. |
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| Webinars | ✓Incluido: live webinars on every plan; automated and hybrid webinars on GOLD | ✕No disponible: no webinar feature in the full plan comparison | ✕No disponible: 'MailerLite does not include native webinar hosting'; Zoom integration exists | ✕No disponible: no webinar hosting in plan comparison; integrations such as WebinarNinja | ?Sin verificar: No webinar hosting listed on pricing page | ?Sin verificar: Not in plan comparison; help centre covers webinar reminder automations only | ?Sin verificar: Not in feature comparison; Brevo lists meetings and video calls, not webinars | ↑Solo en un plan superior: Creator: up to 100 attendees; Enterprise: up to 1,000 | ✕No disponible: Not part of the product (newsletter and mailing list manager) | ✕No disponible: No webinar module; GoToWebinar (Citrix) plugin left core in 5.0. | ✕No disponible: Not in the feature list or roadmap. | ✕No disponible: Not in the feature list. |
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| Integraciones con tiendas | ✓Incluido: WooCommerce, Shopify, Stripe, Polar, WordPress | ✓Incluido: Shopify and WooCommerce integrations built by Mailchimp | ✓Incluido: Shopify and WooCommerce integrations built by MailerLite | ✓Incluido: Shopify app; WooCommerce via Kit's WordPress plugin | ✓Incluido: Shopify, WooCommerce and others; WooCommerce events sync in real time | ✓Incluido: Shopify, Square, WooCommerce and abandoned cart on all plans | ✓Incluido: Shopify, WooCommerce plugin, PrestaShop; abandoned cart on all plans | ✓Incluido: Shopify, WooCommerce, Magento, PrestaShop; abandoned cart recovery from Marketer | ✕No disponible: No native Shopify/WooCommerce; community WooCommerce plugin listed as unsupported | ✕No disponible: Not a core feature in the 7.2 docs. | ✕No disponible: Not in the feature list or roadmap. | ✕No disponible: No native store features; third-party integrations such as Magento. |
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| Crecimiento de la lista |
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| Landing pages | ◐Limitado: page builder for webinar pages only | ✓Incluido: forms and landing pages included on all plans | ✓Incluido: up to 10 landing pages and 10 websites on Comfort | ✓Incluido: unlimited landing pages on all plans | ✓Incluido: Hosted landing pages with embedded form; link redirects need paid account (new accounts) | ↑Solo en un plan superior: Landing pages from Plus | ◐Limitado: 1 landing page included on Standard; more pages paid | ✓Incluido: Unlimited landing pages and visitors on paid plans | ✕No disponible: No page builder; only subscription, opt-in and archive page templates | ✓Incluido: Drag-and-drop landing page builder. | ◐Limitado: Signup forms can be used as stand-alone pages; no page builder. | ✕No disponible: No page builder; custom subscribe/unsubscribe confirmation pages only. |
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| Formularios y pop-ups | ✓Incluido: sign-up forms, templates and import | ✓Incluido: signup and pop-up forms included | ✓Incluido: 10 active forms on Comfort; embedded, pop-ups, form A/B tests | ✓Incluido: unlimited forms: modal, sticky bar, slide-in, inline | ✓Incluido: Web forms on all plans | ◐Limitado: Starter: standard and inline forms only; custom branded forms from Plus | ✓Incluido: Custom signup forms on all plans; popups only from Professional | ✓Incluido: Signup forms, popups; contact forms from Marketer | ◐Limitado: Hosted subscription form page and public subscription API; no popup builder | ✓Incluido: Form builder with progressive profiling; forms can trigger campaigns. | ✓Incluido: Form builder with custom fields, captcha and double opt-in. | ✓Incluido: Subscribe form or API; single or double opt-in. |
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| Tests A/B | ↑Solo en un plan superior: GOLD: A/B tests in campaigns and funnels | ✓Incluido: A/B and multivariate testing on Standard | ✓Incluido: email A/B and multivariate testing on Comfort | ◐Limitado: subject lines only, 2 variants on Creator; content tests on Pro | ✓Incluido: Included on Email plan, not on Free | ✓Incluido: Campaign A/B tests on all plans; automation split tests email-only below Pro | ✓Incluido: Included from Standard | ✓Incluido: Email A/B testing from Marketer; not on Starter or Free | ✕No disponible: No A/B feature; maintainer called it out of scope (2020) | ✓Incluido: A/B tests for segment emails with automatic winner selection. | ✕No disponible: Listed as planned, not completed, on keila.io. | ✕No disponible: Not in the feature list or changelog. |
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| IA |
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| IA para textos y planificación | ✓Incluido: OpenAI, Claude, Gemini or Grok on your own API key; local models on GOLD | ✓Incluido: generative AI features at no additional cost on Standard (Intuit Intelligence beta) | ✓Incluido: AI writing assistant (limited credits on Comfort), subject lines, AI landing pages | ◐Limitado: built-in AI subject line generator for broadcasts; other AI via apps or MCP | ✓Incluido: AI-generated segments, content, images; Composer agent $5 usage included, more $20/month | ◐Limitado: Starter: AI automation and campaign builders, 500 AI credits; generative content/images from Plus | ✓Incluido: Aura AI and AI content generator on all plans; AI segmentation from Professional | ✓Incluido: AI email, subject line and landing page generators; unlimited from Marketer | ✕No disponible: No AI writing features in the feature list or docs | ✕No disponible: No core AI; project says it hosts no AI services. | ✕No disponible: Not in the feature list, roadmap or GitHub issues. | +Complemento de pago: AI Assistant add-on, $49 one-time ($39 bundled with licence). |
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| Servidor MCP oficial | ✓Incluido: official @netsendo/mcp-client with 140 tools | ◐Limitado: official MCP only for Transactional API and docs search; marketing via Claude/ChatGPT connectors | ✓Incluido: official MailerLite MCP server; full on Comfort, limited on Free | ✓Incluido: official Kit MCP (app.kit.com/mcp) on paid plans; drafts broadcasts, does not send | ✓Incluido: Klaviyo MCP server, remote (recommended) or local, in Klaviyo developer docs | ✓Incluido: Official remote MCP server for Claude and ChatGPT, all plans | ✓Incluido: Official Brevo MCP server (mcp.brevo.com), listed on all plans | ✓Incluido: Official GetResponse MCP server, free on every plan; saves drafts only | ✕No disponible: No official server; community listmonk-mcp listed as unverified 3rd-party | ✕No disponible: None in the mautic GitHub org; community servers exist (e.g. kuzmany/mcp-mautic). | ✕No disponible: None from Pentacent; third-party keila-mcp packages exist. | ✕No disponible: Not mentioned on sendy.co or its API page. |
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| Técnico |
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| API REST | ✓Incluido: REST API v1 with scoped keys | ✓Incluido: Marketing API; separate Transactional API | ✓Incluido: MailerLite API on Comfort; limited on Free | ✓Incluido: V4 API | ✓Incluido: JSON:API-style REST API at a.klaviyo.com; private keys or OAuth | ✓Incluido: REST API v3, all plans | ✓Incluido: APIs on all plans | ✓Incluido: REST API v3 on all plans; transactional API Enterprise only | ✓Incluido: REST API for all dashboard features; scoped API tokens | ✓Incluido: REST API, off by default; enable in API settings. | ✓Incluido: API for contacts, campaigns, segments, forms, templates, messages. | ✓Incluido: HTTP POST API: subscribers, lists, brands, create campaign. |
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| Webhooks | ✓Incluido: 15 events, signed with HMAC-SHA256 | ✓Incluido: audience webhooks; Standard or Premium plan required | ✓Incluido: included on Comfort; limited on Free | ✓Incluido: signed webhook endpoints via V4 API or app, with retries | ◐Limitado: Flow webhook actions (POST); system webhooks API only for Advanced KDP customers and app partners | ✓Incluido: 'API & webhooks' listed on all plans | ✓Incluido: Outbound webhooks on all plans; inbound webhooks from Professional | ✓Incluido: Events: opens, clicks, subscribe, unsubscribe, custom field changes; batching | ◐Limitado: Inbound bounce webhooks and outbound messenger pushes; event webhooks unreleased (PR #2839) | ✓Incluido: Real-time or queued webhooks for contact events. | ✕No disponible: Outbound event webhooks are an open feature request (#286). | ✓Incluido: 'Rules' can trigger webhooks on events. |
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| Funciona en tu propio servidor | ✓Incluido: Docker Compose on your own server, or NetSendo Cloud | ✕No disponible: hosted service only; no self-hosted edition among plans | ✕No disponible: hosted service only; no self-hosted edition among plans | ✕No disponible: hosted service only; no self-hosted edition among plans | ✕No disponible: Cloud only; customer data hosted by Klaviyo (AWS, US; opt-in EU for new accounts) | ✕No disponible: Cloud only; contact data hosted in ActiveCampaign data centers (US, EU, AU) | ✕No disponible: Cloud only; data hosted on Brevo's servers and Google Cloud in the EU | ✕No disponible: Hosted SaaS only; plans are cloud subscriptions | ✓Incluido: Single Go binary or Docker Compose; needs PostgreSQL 12+ | ✓Incluido: PHP app; production package, Composer or Git install. | ✓Incluido: Official Docker image; needs PostgreSQL 14+. | ✓Incluido: PHP with MySQL/MariaDB on standard web hosting. |
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