| Messaging |
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| Multi-step automation | ✓Included: automations and sales funnels on every plan | ✓Included: up to 200 flows, branching points, multiple starting points on Standard | ✓Included: visual builder; 50 active automations, up to 100 steps; one trigger each | ✓Included: unlimited visual automations and email sequences on Creator | ✓Included: Flows on all plans, including Free | ✓Included: Multi-step automation on Starter, limited to 5 actions per automation; unlimited on Plus | ✓Included: Unlimited multi-step workflows on Standard; Free/Starter limited to 2,000 contacts | ✓Included: Unlimited automation workflows on Marketer; Starter has 1 custom workflow | ✕Not available: No drip sequences or workflows; maintainer: 'This isn't possible in listmonk' (2025) | ✓Included: Drag-and-drop campaign builder with decisions, conditions and actions. | ◐Limited: Welcome and double opt-in emails on signup; email automations planned. | ◐Limited: Time-based autoresponder drips plus event 'Rules'; no multi-step workflow builder advertised. |
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| SMS marketing | ✓Included: built in, sent through your gateway (Twilio, Vonage, MessageBird, Plivo, SMSAPI) | +Paid add-on: paid credits, Essentials+; 36 countries incl. US, CA, UK, AU, PL; approval required | ◐Limited: only via sister product MailerSend: transactional SMS API, US and Canada, separate plan | ◐Limited: via 'SMS by SlickText' app; needs a SlickText account and credits | +Paid add-on: Mobile messaging plan billed per message; $5/month included; SMS in 23 listed countries | +Paid add-on: SMS add-on for Plus and higher; broadcasts in US, UK, AU | ✓Included: SMS campaigns on all plans; credits bought separately, priced by country; 180+ countries | ↑Only on a higher plan: Enterprise (GetResponse MAX) only on US/global pricing | ◐Limited: Via HTTP 'messenger' webhooks; you run the bridge to an SMS gateway | ✓Included: Built-in SMS channel; Twilio transport ships in core, Twilio account needed. | ✕Not available: Email-only; no SMS channel in the feature list. | ✕Not available: Email-only; no SMS in the feature list. |
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| WhatsApp | ✕Not available: not in the feature list | +Paid add-on: add-on with paid plan plus Messaging Credits; availability varies by country | ◐Limited: only via MailerSend: WhatsApp API add-on on paid MailerSend plans | ✕Not available: not in plan comparison or 2026 release | +Paid add-on: Billed via Mobile messaging per message; no WhatsApp marketing messages to US numbers | +Paid add-on: Separate WhatsApp Messaging plan, combinable with Plus, Pro or Enterprise | ↑Only on a higher plan: WhatsApp campaigns and transactional WhatsApp API on Professional ($499+/month) | ✕Not available: No WhatsApp channel in plan comparison or Help Center index | ◐Limited: Via HTTP messenger webhooks you implement; no built-in WhatsApp connector | ✕Not available: Not a channel in the 7.2 docs. | ✕Not available: Email-only; no WhatsApp channel in the feature list. | ✕Not available: Email-only; no WhatsApp in the feature list. |
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| Transactional email | ✓Included: POST /api/v1/email/send and /email/batch | +Paid add-on: Transactional Emails add-on, 'Prices vary' on Standard; demo only on Essentials | +Paid add-on: via separate MailerSend service with its own plans | ✕Not available: API has broadcast and sequence endpoints, no single-email send | ◐Limited: Individual flow emails approved as transactional; paid accounts, metric-triggered flows; no SMTP relay documented | +Paid add-on: Transactional Email add-on (Postmark), available on all plans including Starter | ✓Included: Email API and SMTP relay on all plans | ↑Only on a higher plan: Enterprise (GetResponse MAX) only: triggered emails, API, SMTP | ✓Included: POST /api/tx with predefined templates; email or messengers | ✓Included: Template emails are transactional; API endpoint sends an email to a contact. | ✓Included: API-only transactional messages since version 0.30.0. | ✕Not available: API has no single-email send; covers subscribers, lists, brands, campaigns. |
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| Sales |
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| CRM with sales pipeline | ✓Included: contacts, companies, deals, tasks and lead scoring | ✕Not available: no deals/pipeline feature in the full plan comparison | ✕Not available: MailerLite says to look elsewhere if 'You need SMS sending or CRM' | ✕Not available: no deals/pipeline in plan comparison; CRM via integrations | ?Not verified: Markets itself as a B2C CRM; no deals/pipeline feature found in pricing or docs | +Paid add-on: Pipelines or Sales Engagement add-on, Plus and higher; not on Starter | ◐Limited: Sales Free: 1 pipeline, 50 open deals; Sales Essentials $31/month for unlimited | ✕Not available: No deal pipeline in plan comparison; CRM via Salesforce, HubSpot integrations | ✕Not available: No CRM; docs describe syncing with an external CRM via API | ◐Limited: Companies, points and lifecycle stages; no deals. CRM sync via plugins. | ✕Not available: Contacts with custom data and segments; no deals or pipeline. | ✕Not available: Lists, segments and custom fields only. |
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| Webinars | ✓Included: live webinars on every plan; automated and hybrid webinars on GOLD | ✕Not available: no webinar feature in the full plan comparison | ✕Not available: 'MailerLite does not include native webinar hosting'; Zoom integration exists | ✕Not available: no webinar hosting in plan comparison; integrations such as WebinarNinja | ?Not verified: No webinar hosting listed on pricing page | ?Not verified: Not in plan comparison; help centre covers webinar reminder automations only | ?Not verified: Not in feature comparison; Brevo lists meetings and video calls, not webinars | ↑Only on a higher plan: Creator: up to 100 attendees; Enterprise: up to 1,000 | ✕Not available: Not part of the product (newsletter and mailing list manager) | ✕Not available: No webinar module; GoToWebinar (Citrix) plugin left core in 5.0. | ✕Not available: Not in the feature list or roadmap. | ✕Not available: Not in the feature list. |
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| Shop integrations | ✓Included: WooCommerce, Shopify, Stripe, Polar, WordPress | ✓Included: Shopify and WooCommerce integrations built by Mailchimp | ✓Included: Shopify and WooCommerce integrations built by MailerLite | ✓Included: Shopify app; WooCommerce via Kit's WordPress plugin | ✓Included: Shopify, WooCommerce and others; WooCommerce events sync in real time | ✓Included: Shopify, Square, WooCommerce and abandoned cart on all plans | ✓Included: Shopify, WooCommerce plugin, PrestaShop; abandoned cart on all plans | ✓Included: Shopify, WooCommerce, Magento, PrestaShop; abandoned cart recovery from Marketer | ✕Not available: No native Shopify/WooCommerce; community WooCommerce plugin listed as unsupported | ✕Not available: Not a core feature in the 7.2 docs. | ✕Not available: Not in the feature list or roadmap. | ✕Not available: No native store features; third-party integrations such as Magento. |
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| List growth |
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| Landing pages | ◐Limited: page builder for webinar pages only | ✓Included: forms and landing pages included on all plans | ✓Included: up to 10 landing pages and 10 websites on Comfort | ✓Included: unlimited landing pages on all plans | ✓Included: Hosted landing pages with embedded form; link redirects need paid account (new accounts) | ↑Only on a higher plan: Landing pages from Plus | ◐Limited: 1 landing page included on Standard; more pages paid | ✓Included: Unlimited landing pages and visitors on paid plans | ✕Not available: No page builder; only subscription, opt-in and archive page templates | ✓Included: Drag-and-drop landing page builder. | ◐Limited: Signup forms can be used as stand-alone pages; no page builder. | ✕Not available: No page builder; custom subscribe/unsubscribe confirmation pages only. |
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| Sign-up forms and pop-ups | ✓Included: sign-up forms, templates and import | ✓Included: signup and pop-up forms included | ✓Included: 10 active forms on Comfort; embedded, pop-ups, form A/B tests | ✓Included: unlimited forms: modal, sticky bar, slide-in, inline | ✓Included: Web forms on all plans | ◐Limited: Starter: standard and inline forms only; custom branded forms from Plus | ✓Included: Custom signup forms on all plans; popups only from Professional | ✓Included: Signup forms, popups; contact forms from Marketer | ◐Limited: Hosted subscription form page and public subscription API; no popup builder | ✓Included: Form builder with progressive profiling; forms can trigger campaigns. | ✓Included: Form builder with custom fields, captcha and double opt-in. | ✓Included: Subscribe form or API; single or double opt-in. |
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| A/B testing | ↑Only on a higher plan: GOLD: A/B tests in campaigns and funnels | ✓Included: A/B and multivariate testing on Standard | ✓Included: email A/B and multivariate testing on Comfort | ◐Limited: subject lines only, 2 variants on Creator; content tests on Pro | ✓Included: Included on Email plan, not on Free | ✓Included: Campaign A/B tests on all plans; automation split tests email-only below Pro | ✓Included: Included from Standard | ✓Included: Email A/B testing from Marketer; not on Starter or Free | ✕Not available: No A/B feature; maintainer called it out of scope (2020) | ✓Included: A/B tests for segment emails with automatic winner selection. | ✕Not available: Listed as planned, not completed, on keila.io. | ✕Not available: Not in the feature list or changelog. |
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| AI |
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| AI writing and planning | ✓Included: OpenAI, Claude, Gemini or Grok on your own API key; local models on GOLD | ✓Included: generative AI features at no additional cost on Standard (Intuit Intelligence beta) | ✓Included: AI writing assistant (limited credits on Comfort), subject lines, AI landing pages | ◐Limited: built-in AI subject line generator for broadcasts; other AI via apps or MCP | ✓Included: AI-generated segments, content, images; Composer agent $5 usage included, more $20/month | ◐Limited: Starter: AI automation and campaign builders, 500 AI credits; generative content/images from Plus | ✓Included: Aura AI and AI content generator on all plans; AI segmentation from Professional | ✓Included: AI email, subject line and landing page generators; unlimited from Marketer | ✕Not available: No AI writing features in the feature list or docs | ✕Not available: No core AI; project says it hosts no AI services. | ✕Not available: Not in the feature list, roadmap or GitHub issues. | +Paid add-on: AI Assistant add-on, $49 one-time ($39 bundled with licence). |
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| Official MCP server | ✓Included: official @netsendo/mcp-client with 140 tools | ◐Limited: official MCP only for Transactional API and docs search; marketing via Claude/ChatGPT connectors | ✓Included: official MailerLite MCP server; full on Comfort, limited on Free | ✓Included: official Kit MCP (app.kit.com/mcp) on paid plans; drafts broadcasts, does not send | ✓Included: Klaviyo MCP server, remote (recommended) or local, in Klaviyo developer docs | ✓Included: Official remote MCP server for Claude and ChatGPT, all plans | ✓Included: Official Brevo MCP server (mcp.brevo.com), listed on all plans | ✓Included: Official GetResponse MCP server, free on every plan; saves drafts only | ✕Not available: No official server; community listmonk-mcp listed as unverified 3rd-party | ✕Not available: None in the mautic GitHub org; community servers exist (e.g. kuzmany/mcp-mautic). | ✕Not available: None from Pentacent; third-party keila-mcp packages exist. | ✕Not available: Not mentioned on sendy.co or its API page. |
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| Technical |
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| REST API | ✓Included: REST API v1 with scoped keys | ✓Included: Marketing API; separate Transactional API | ✓Included: MailerLite API on Comfort; limited on Free | ✓Included: V4 API | ✓Included: JSON:API-style REST API at a.klaviyo.com; private keys or OAuth | ✓Included: REST API v3, all plans | ✓Included: APIs on all plans | ✓Included: REST API v3 on all plans; transactional API Enterprise only | ✓Included: REST API for all dashboard features; scoped API tokens | ✓Included: REST API, off by default; enable in API settings. | ✓Included: API for contacts, campaigns, segments, forms, templates, messages. | ✓Included: HTTP POST API: subscribers, lists, brands, create campaign. |
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| Webhooks | ✓Included: 15 events, signed with HMAC-SHA256 | ✓Included: audience webhooks; Standard or Premium plan required | ✓Included: included on Comfort; limited on Free | ✓Included: signed webhook endpoints via V4 API or app, with retries | ◐Limited: Flow webhook actions (POST); system webhooks API only for Advanced KDP customers and app partners | ✓Included: 'API & webhooks' listed on all plans | ✓Included: Outbound webhooks on all plans; inbound webhooks from Professional | ✓Included: Events: opens, clicks, subscribe, unsubscribe, custom field changes; batching | ◐Limited: Inbound bounce webhooks and outbound messenger pushes; event webhooks unreleased (PR #2839) | ✓Included: Real-time or queued webhooks for contact events. | ✕Not available: Outbound event webhooks are an open feature request (#286). | ✓Included: 'Rules' can trigger webhooks on events. |
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| Runs on your own server | ✓Included: Docker Compose on your own server, or NetSendo Cloud | ✕Not available: hosted service only; no self-hosted edition among plans | ✕Not available: hosted service only; no self-hosted edition among plans | ✕Not available: hosted service only; no self-hosted edition among plans | ✕Not available: Cloud only; customer data hosted by Klaviyo (AWS, US; opt-in EU for new accounts) | ✕Not available: Cloud only; contact data hosted in ActiveCampaign data centers (US, EU, AU) | ✕Not available: Cloud only; data hosted on Brevo's servers and Google Cloud in the EU | ✕Not available: Hosted SaaS only; plans are cloud subscriptions | ✓Included: Single Go binary or Docker Compose; needs PostgreSQL 12+ | ✓Included: PHP app; production package, Composer or Git install. | ✓Included: Official Docker image; needs PostgreSQL 14+. | ✓Included: PHP with MySQL/MariaDB on standard web hosting. |
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